外贸获客渠道外贸流程外贸英语洽谈外贸实战培训（视频课）官方399.0《Z7365-外贸获客渠道外贸流程外贸英语洽谈外贸实战培训（视频课）》]赏金猎人会员专属高佣，私聊萌萌加入赏金猎人会员开启快速合买任何课程，所有加密课都可以筹如何确认自己佣金比例？专属佣金以后台实际显示为准，默认佣金可在右上角查看...

2023-02-07 外贸英语外贸交易 外贸英语 外贸怎么说

课程介绍课程来自外贸实训视频课程（外贸获客渠道+外贸流程+外贸英语谈判）文件目录1--什么是应用翻译ti.m42--外贸出口流程.m43--7外贸客户哪里找.m44--Google如何搜索客户.m45--独立站链接社交媒体.m46--Faceook创建账号.m47--Faceook公共页面注册.m48--LikedI账号注册.m49--LikedI如何找到客户.m410--Egytcargoxregitratio.m411--3外贸缩写.m412--1展览英文.m413--开发信一号.m414--开发信二(2).m415--什么是a开发letter.m416--4外贸有效报价.m417--5讨价还价.m418--6引用后跟踪.m419--便宜货2.m420--9讨价还价三+涨价.m421--11样本追踪.m422--订单确认.m423--存款.m424--信用证条款.m425--10.如何开通faceook企业账号.m426--LikedI有效加人.m427--认识社交媒体和链接独立站.m428--LikedIotwrite.m4是什么29--访问客户一号.m430--访问客户端II.m431--Itagram账号注册.m432--推特账号注册.m433--拒绝信用证付款.m434--Whata企业账号注册.m4...

2022-10-29 外语外贸英文 关于外贸英语

图书名称：《外贸英语谈判实战第2版》【作者】王慧，仲颖著【页数】261【出版社】北京：中国海关出版社,2016.03【ISBN号】978-7-5175-0111-4【分类】对外贸易-贸易谈判-英语【参考文献】王慧，仲颖著.外贸英语谈判实战第2版.北京：中国海关出版社,2016.03.图书封面：图书目录：《外贸英语谈判实战第2版》内容提要：《外贸英语谈判实战（第二版）》第一版出版六年以来，深受广大读者的欢迎和喜爱。近几年我国外贸形势发生了很大变化，作者结合自身近期的谈判经验以及读者反馈，对此书进行了修订。《外贸英语谈判实战第2版》内容试读第一章不同形势下的商务谈判技巧第一节谈判形势概述在商务谈判过程中，由于谈判人员在素质、经济实力、拥有的信息量、准备的情况等方面存在着许多差异，因此，谈判者在谈判中所处的形势总是因时、因人而异。谈判者在谈判中处于何种形势、何种地位，归根结底是由其谈判能力决定的。谈判能力在商务谈判中起着重要作用，双方谈判能力的强弱差异决定了谈判结果的差别。对于谈判中的每一方来说，谈判能力来源于八个方面，就是NOTRICKS每个字母所代表的八个单词：“N”代表需求(Need)。对于买卖双方来说，谁的需求更强烈一些？如果买方的需要较多，卖方就拥有相对较强的谈判力。相反，你越希望卖出你的产品，买方就拥有越强的谈判力。“O”代表选择(Otio)。如果谈判最后不能达成协议，那么双方会有什么其他选择？如果你可选择其他商家合作的机会较多，你就拥有较强的谈判资本；如果对方认为你的产品或服务是唯一的或者没有太多选择余地，你就拥有较强的谈判资本。“T”代表时间(Time)。是指谈判中可能出现的有时间限制的紧急时间，如果买方受到时间的压力大，那么卖方的谈判力自然就增强了。“R”代表关系(Relatiohi)。如果与谈判对手之间建立强有力的关系，在同其谈判时就会拥有关系力。但是，也许有的对手觉得对方只是为了利益，而不愿建立深入的关系。“I”代表投资(Ivetmet)。在谈判的准备阶段投人了多少时间和精力？一般来说在准备过程中投入时间和精力多的一方获得的有用信息多，往往谈判力较强3·外贸英语谈判实战（第二版）WAIMAOYINGYUTANPANSHIZHANDIERBAN)“C”代表可信性(Crediility)。可信性包括产品可信性、企业自身的信誉等，它是谈判力的一种，也是谈判成功的推动力，但并不能决定最后是否能成交。“K”代表知识(Kowledge)。知识就是力量，谈判中也不例外掌握知识多的一方就有较强的谈判力。“S”代表的是技能(Skl)。这是增强谈判力最重要的内容，不过，谈判技巧是一门综合性的学问，需要广博的知识、雄辩的口才、灵敏的思维等。在商务谈判中，谈判者总是处于下述三种情况之一：处于优势地位、处于劣势地位或处于均势地位。当谈判人员所处的地位不同时，就应选择不同的谈判技巧来实现自己的谈判目标。第二节优势谈判技巧在商务谈判活动中，经济实力较强、谈判需求程度较弱的一方往往处于谈判中的优势地位。当处于优势时，其核心是争取尽可能多的利益，可以考虑以下谈判技巧。1.前紧后松的谈判技巧前紧后松的谈判技巧也称“先苦后甜”的谈判技巧。“前紧”是指在谈判前一阶段，给对方提出全面苛刻的条件，而且坚持不作任何让步，造成一种艰苦的局面，使对方产生疑虑、压抑、无望等心态，大幅度降低其期望值，使其处于一种很难接受又怕谈判破裂的矛盾紧张心理状态。“后松”是指在“前紧”这一先决条件下再作出退让，逐步优惠或让步，使对方在紧张后产生某种特殊的轻松感，使其感到欣慰和满足，从而达成有利于满足己方需要的协议。前紧后松的谈判技巧只有在谈判中处于主动地位的一方才有资格使用。在运用前紧后松的谈判技巧时，谈判组的成员可作恰当分工，由位谈判人员扮演“前紧”角色，也就是谈判中的“黑脸”角色。出场时提出较为苛刻的要求和条件，并且表现出立场坚定、毫不妥协的态度。第■章不同形势下的商务谈判技巧然后随着谈判活动的深入开展，当争执不下、气氛紧张之时，谈判组的第二个人便可登场了。他和颜悦色，举止谦恭，给人一种和事佬的形象，也就是谈判中的“白脸”角色。由他进行“后松”的谈判，显得通情达理，愿意体谅对方的难处，经过左思右想，尽管面有难色，但仍表示通过做“前紧”角色的工作，从而立场上一步一步地后退。即使后退，仍能达到预期的目的。使用这一技巧时，要注意最先向对方所提的要求不能过于苛刻、漫无边际，“紧”要紧得有分寸，不能与通常的惯例和做法相距太远，否则对方会认为己方太缺乏诚意，从而导致谈判破裂。切忌“过犹不及”，否则若谈判告败，双方都会一事无成。2.不开先例的谈判技巧不开先例的谈判技巧，通常指占据优势的一方坚持自己提出的交易条件，尤其是价格条件，而不愿意让步的一种强硬的谈判技巧。当对方所提的要求使己方不能接受时，己方谈判者解释说：“如果答应了这一次的要求，就等于开了一个交易先例，这样就会迫使我方今后在遇到类似的交易行为时，也至少必须提供同样的优惠，而这是我方无法承担的。”当谈判中出现以下情况时，卖方可以选择运用“不开先例”的谈判技巧。(1)谈判内容属于保密性交易活动时，如高级生产技术的转让，特殊商品的出口等。(2)市场有利于卖方，而买主急于达成交易。(3)买主提出的交易条件难以接受时。(4)交易商品属于垄断经营时。卖主在运用“不开先例”的谈判技巧时，应说明不开先例的事实与理由，使买方感到可信。否则，不利于达成协议，除非卖方想退出谈判。对于买方来讲，这里问题的关键是难以获得必要的情报和信息来确切地证明卖方所宣称的“先例”界限是否属实，而且即使在目前的谈判中卖方决定提供该买主一个新的优惠，它是否就真的成为一个“先例”，5·外贸英语谈判实战（第二版）WAIMAOYINGYUTANPANSHIZHANDIERBAN也无从了解。因此，除非已有确切的情报可以揭穿，否则只能凭主观来判断，要么相信，要么不信，别无他途总之，不开先例的谈判技巧是一种强化自己谈判地位和立场的最简单有效的方法。3.欲擒故纵的谈判技巧谈判者一方面将己方的需求隐藏起来，另一方面去刺激对方的需求，而己方装着无所谓的样子，就是在使用欲擒故纵的谈判技巧。“欲擒故纵”的手法是多变的，因条件而异。从态度上看，不过分忍让和屈从，该硬就硬，该顶就顶。在日程安排上，由对方制定，己方要表现出随和不迫切。既表现得有礼貌，又可乘机利用对自己有利的意见。采取一种似紧非紧的做法，使对方摸不清己方的真实意图。有时候则在对方强烈的攻势下，己方可采用让其表演、不怕后果的轻蔑态度，既不慌乱也不害怕，以制造心理上的优势。这样可以争取比较好的价格条件欲擒故纵的谈判技巧特征是采取逆向行为，向对方传递一个不真实的信息。为了不被识破，谈判者在采用这种谈判技巧时，应是有真有假、真假难辨，而不能全虚全假。第三节劣势谈判技巧在现代瞬息万变的市场环境下，任何企业都不可能永远处于优势地位，当一时处于极不利的条件下进行商务谈判时，其主要的谈判技巧应以尽可能减少损失为前提，或者变劣势中的被动为主动来争取谈判的成功。1.“挡箭牌”谈判技巧“挡箭牌”谈判技巧，多是申明自己权力有限，利用“第三者”的力量锁住自己的阵势，避免作出自己难以接受的让步。此时，谈判者会申明没有被授予这种承诺的权力，手持“盾牌”，在自己的立场前面，寻找各种借口、遁词。一般是利用“训令、规定、上级、同僚或其他的第三者”作为挡箭牌来向对手要条件，减少自己让步的幅度和次数。这·6···试读结束···...

2022-10-08

图书名称：《外贸英语》【作者】张莲英主编【页数】355【出版社】北京：中国物资出版社,2004.07【ISBN号】7-5047-1201-9【价格】25.00【分类】对外贸英-英语【参考文献】张莲英主编.外贸英语.北京：中国物资出版社,2004.07.图书目录：《外贸英语》内容提要：《外贸英语》内容试读Chater1EtalihmetofBuieRelatio1Chater1EtalihmetofBuieRelatioItroductioIiteratioaltradeulieraduyeruuallydootkoweachothereforetraactio.Theyareiearchofeachothereforetraac-tio.Thefirtteforothtotakeitoetalihaddeveloexteiveuierelatiowitheachother,durigwhichcoureoehouldgettokowtheother'credittatu,uiecoeadaility,adattitudeofhicliet.Therearefourmaichaelthroughwhichhecaiquireaouttheaoveiformatio:a)ak)idutrialadcommercialcir-clec)hicoutry'commercialitituteiforeigcoutried)foreigcommercialcouellor'officeihicoutry.Thecommercialitituteofhiowcoutrycarovidethemotrelialeiformatio.Beide,hecacoulttheadvertiigliteratureiuedyuieorgaizatioa-road,ewaer,joural,advertiemet,orthefirmitheamelie,toacquiretheameadaddreeofthefirmwithwhichhewattoetalihuierelatio.Havigeeiformedoftheameadaddreeofthefirmhecawritethemdemadigtoetalihuierelatiowiththem.Thikidofuieletteruuallyegiwithhowadfromwhichititutiohehagotiformedoftheameadaddreeofthefirmhewriteto.Secodlyhemayexrehiwiheadrequiremettoeta-lihuierelatio,todealadtocooeratewiththem.Thirdlyheitoitroduceomethigaouthiowcomay,e.g.uiecoead2外贸英语oeratio,ditriutioofitrache.Fourthlyhemay,forthecove-ieceoftheotherarty,roviderefereceatothecredittatuofhicomay.The,latly,hemaywritewhatheeedorwhathewattoell.Aletterofuchkidhouldereliedimmediatelywhetherthere-ceivercacomlywiththeeder'demadorot.Thiwilllaythefoudatioforthetraactioifuture.Atactfuldeclieimuchetterthadelayirelyorigorig.LetterAShaghaiBrachChiaNatioalImortamExortCorShaghaiChiaAril5,××××W.H.WallaceCo.176M.LouiStreetCroydo,EgladDearSir,OtherecommedatioofMer.WilliamCo.Ltd.,Lodo,Eglad,we.havelearedwithleauretheameadaddreofyourfirm.Wewihtoitroduceourelvetoyouaataterucororatiodealigexcluivelyilightidutrialroductadwilligtoeteritouierelatiowithyourfirmotheaiofequalityadmutuale-efitadexchagigwhatoehaforwhatoeeed.Toacquaityouwiththegoodwehadle,weareedigyou,yearateairmail,acommoditylitadeveralamleookforyourref-Chater1EtalihmetofBuieRelatio3erece.Ifyoufidayoftheitemiteretig,leaeletukowaooaoile.Wehallmakeofferuoreceitofyourcocretee-quirie.Weawaityourearlyrely.Yourfaithfully,(igature)LetterBP.S.RHINES7COMPANY249EddyStreetSaFracico2,CAU.S.A.July22,××××Mer.IhidaComay,Ltd.Tokyo,JaaGetleme:YourameadaddrehaveeeecuredfromourChamerofCommercewhotatedyouareiteretediformigimortadexortcoectioforvarioucommoditieadroduct.Itheevetyouhaveotayetetaliheddefiitecoectio,wewouldliketohaveyoucoiderourelve.Whileourfirmwaorigi-allyetalihedtoactaditriutorofIdutrialMachieryforourdo-meticmarket,arecetchageimaagemethaalochagedthefirm'olicywithregardtoditriutio.Duetothemayyear'exerieceofthewriteriForeigTradig,weareiteretediuildiguitaleadlatigtradigcoectio4外贸英语throughouttheworld.Logetaliheddirectfactorycoectioallowutoemotcometitiveimaylieadeeciallyiouridutrialma-chierylie.Wewouldaloliketohadleoeortwogoodliefromyourcou-trywhichcouldeditriutedthroughouttheUitedStateatcometitiverice,adwhichwouldecoductivetoetalihateadyulyadlatigmarket.Wehouldemothaytoreceivearelyfromyourgoodfirmoutliigyourview,deireadrooal,adhowiyouroiiowecouldworktogethertoourmutualeefit.Ifeede,wearealoiaoitiotoactayourUitedStatePurchaigAgetoacommiioai.Weowawaityourearlyrelywithiteret.Verytrulyyour,P.S.RHINESamCOMPANY·(igature)）P.S.Rhode,Jr,MaagerADialogueBlack:Howdoyoudo?IamfromthePacificMechaicalComa-y.MyameiHeryBlack.I'vegotyourameadaddrefromtheCommercialCoucellor'OfficeoftheChieeEmayiRome.Hereimyuiecard.Zhag:Thakyou.Howdoyoudo,Mr.Black?I'mZhagJie.Pleaetomeetyou.Takeaeat,leae.Black:Thak,Mr.Zhag.Zhag:Well,Mr.Black,I'llaureyouofouretattetio.Fromyouruiecard,Icaeeyourlieofuieiwholealeul-Chater1EtalihmetofBuieRelatio5yig.Black:Ye,ourecialityackiItalyiwholealerulyigofcrew,olt,ut,i,tudadthatkidofthig.Zhag:Forwoodorformetal?Black:Foroth.Now,doyoumakemachieforroduciguchthig?Zhag:Ye,automatic,emiautomatic,admaual.Black:We'llwatautomatic.WherecaIeeomeofyourma-chieothatIcagetaetterideaofwhatyouuly?Zhag:Wehaveaexhiitiohallotfarawayfromhere.Wouldyouliketogothererightaway?Ihaveacaroutide.Black:Ok.(Theygoitotheexhiitiohall)Black:AfterIhaveeeyourexhiit,Ihouldayyourexhiithaveleftadeeimreioome.I'vefoudomeofthemfieiqual-ity.I'meeciallyiteretediyouriadtud.Zhag:Ourroductarekowfortheirhighquality.Theyareal-wayigreatdemaddometicallyadaroad.Black:MayItakethequotatioadatterookothatIcaex-amiefurther?Zhag:Ofcoure.Howmaycoiewouldyouliketohave?Black:Six,leae.I'dliketoairmailomeack.I'mureI'llcomehereackforaothermeetig.Zhag:Fie.Callagaiaytimeyoulike.Black:Iurelywill.Goodye.Zhag:Goodye,Mr.Black.6外贸英语WordLitrecommedatio[rekome'deij∫a].推荐，介绍Mer.['me3z]=meieur,Mr.的复数leaure['le∫a].高兴，快乐firm[fo:m].商号，公司tateruadj.国营的tateowedadj.国营的tateoeratedad.国营的deal[di:l].经营，做买卖excluively[ik'kluivli]ad.专有的，惟一的equality[i'kw3liti].平等mutual['mju:jual]ad.相互的eefit['eefit].利益，好处hadle['haedl]u.经营，买卖earate['earit]a.分隔的，不相连的commodity[k3'moditi].商品lit[lit].目录，一览表amle['a:ml].样品referece['reforo].参考，参阅item['aitam].项目，条款；商品offer['of].amu.报盘，报价receit[ri'i:t].收条，收据；收到cocrete[kokrit]ad.具体的，有形的equiry[i'kwaieri].询盘，询问mechaical[mi'keikl]ad.机械的；手工操作的；力学的coucellor['kauela].参赞；顾问emay['emai].大使馆···试读结束···...

2022-10-08 外贸英语函电 外贸英语口语900句

图书名称：《外贸英语》【作者】王秀英主编【页数】130【出版社】北京：中央广播电视大学出版社,2014.01【ISBN号】978-7-304-05396-3【价格】30.00【分类】对外贸易-英语【参考文献】王秀英主编.外贸英语.北京：中央广播电视大学出版社,2014.01.图书封面：图书目录：《外贸英语》内容提要：本书一方面注重学生对外贸易专业知识的学习，另一方面注重提升学生的各种技能和能力，共分为概论、国际贸易术语、商品条款、外汇率等11章。《外贸英语》内容试读Chater1ItroductioSTUDYOBJECTIVESAftertudyigthichater,youhouldealeto:1.Exlaiwhatthecharacteriticofiteratioaltradei2.Decriethelawaduualracticeoftheiteratioaltrade.3.Grathemajoriteratioaltradeorgaizatioitheworld.1.1TheCharacteriticofIteratioalTradeThereiocoutryitheworldthatcaroducealltheroductiteed.Thucoutriejoiiiteratioaldiviiooflaorforeffectiveroductioadreroductio.Sometimeacoutrycauygoodadervicefromaroadoaarterai.Iteratioaltradeitheexchageofcaital,good,aderviceacroiteratioalorderorterritorie.Iotherword,Iteratioaltradeiakidofuiewhoeactivitieivolvethecroigofatioalorder.ItrereetaigificathareofGDP(grodometicroduct)acromotcoutrie.Iticludeotolyiteratioaltradeadforeigmaufacturigutaloecomaethegrowigerviceidutryiareauchatraortatio,tourim,akig,advertiig,cotructio,retailig,wholealig,admacommuicatio.Iticludealluietraactiothativolvetwoormorecoutrie.Suchuierelatiohimayerivateorgovermetal.Theiteratioaltradeytemofacoutryigreatlyifluecedyitidutrializatio,traortatio,gloalizatio,multiatioalcororatio,adoutourcig.Itidefiitethatiteratioaltradeiamajorourceofecoomicreveueforatiothaticoideredaworldower.Withoutiteratioaltrade,atiowouldelimitedtothegoodaderviceroducedwithitheirowterritorie.TheCharacteriticofIteratioalTradeafollow:1.HighercotofiteratioaltradeIteratioaltradeiiricileotdifferetfromdometictradeathemotivatioadtheehaviorofartieivolvediatradedoeotchagefudametallydeedigowhethertradeiacroaorderorot.Themaidiffereceithatiteratioaltradeityicallymore外贸英语2cotlythadometictrade.Thereaoithataordertyicallyimoeadditioalcotuchatariff,timecotduetoorderdelayadcotaociatedwithcoutrydiffereceuchalaguage,thelegalytemormorecomlicatedrocedureicargotraortatio.2.Limitedyacoutry'foreigreerveIteratioaltradeueavarietyofcurrecie,themotimortatofwhichareheldaforeigreerveygovermetadcetralak.Cetralakofjutaouteverycoutry,uedtoholdgoldaatioalreerve,oromekidoflatreortourceoffudig.Toomedegreeit'tilltrue,utiotracticaloalargecale.Theroleofgoldhadecliedicethegoldtadardwaaadoed30yearagoymotecoomie.Alotofcoutrie,aartfrommallergoldoitio,owaloholdforeigcurrecieaartofatioalreerve.Thimailyalietocurrecieuediiteratioaltrade.MailyUSD,EUR,JPYadtoamallerdegreeGBP,CADadAUD.Strategiccommoditieareuuallyricedioeoftheecurrecieadtheyarealomotaccetedformofaymetadcoverioiiteratioalakig.3.CaitaladlaorfactorAotherdiffereceetweedometicaditeratioaltradeithatfactorofroductiouchacaitaladlaoraretyicallymoremoilewithiacoutrythaacrocoutrie.Thuiteratioaltradeimotlyretrictedtotradeigoodadervice,adolytoaleerextettotradeicaital,laororotherfactorofroductio.Thetradeigoodadervicecaerveaautitutefortradeifactorofroductio.Iteadofimortigthefactorofroductioacoutrycaimortgoodthatmakeiteiveueofthefactorofroductioadarethuemodyigthereectivefactor.AexamleitheimortoflaoriteivegoodytheUitedStatefromChia.IteadofimortigChieelaor,theUitedStateiimortiggoodfromChiathatwereroducedwithChieelaor.Iteratioaltradeialoarachofecoomic,whichtogetherwithiteratioalfiace,formthelargerrachofiteratioalecoomy.4.Differetlaguage,law,ruleadcultureOfcoure,wheitermwithiteratioaltrade,itivolve,imotcae,differetlaguage,eeciallydifferetlawadrule,whichmaycauetheotacleamogthetrader.Furthermore,itimuchmoredifficultforacomaytohaveaccetotheculturethatothelocalruleadlaw.1.2TheLawadUualPracticeoftheIteratioalTradeTheiteratioalaleofgoodhavecloecoectiowiththelawaduualractice3Chater1Itroductiooftheiteratioaltrade.Iractice,lawadregulatioofvarioucoutrieaditeratioaltradeuageareivolved,forexamle,CotractualLaw,BillLaw,AgecyLawetc.Iiteratioaltrade,UitedNatioCovetiooCotractfortheIteratioalSaleofGood,Icoterm2000,Icoterm2010,UiformCutomadPracticeforDocumetaryCreditadUiformRuleforCollectioareoimortatthatthetudethouldaidmoreattetiotothem.1.3TheMajorIteratioalTradeOrgaizatioitheWorldTheMajorIteratioalTradeOrgaizatioitheWorldafollow:1.WTO(WorldTradeOrgaizatio)WTOitheolygloaliteratioalorgaizatioichargeoftheruleoftradeetweeatio.AtitheartaretheWTOagreemet,egotiatedadigedytheulkoftheworld'tradigatioadratifieditheirarliamet.Thegoalitohelroducerofgoodadervice,exorter,adimortercoducttheiruie.TheWTOhaheledtocreateatrogadroerouiteratioaltradigytem,thereycotriutigtourecedetedgloalecoomicgrowth.Itcurretlyha153memer,ofwhich117aredeveloigcoutrieorearatecutomterritorie.WTO'activitieareuortedyaSecretariatofome700taff,ledytheWTODirectorGeeral.TheSecretariatilocatediGeeva,Switzerlad,adhaaaualudgetofaroximatelyCHF200millio($180millio,$130millio).ThethreeofficiallaguageoftheWTOareEglih,FrechadSaih.2.IMF(IteratioalMoetaryFud)IMFiaorgaizatiowith185memercoutrie.Thememerarerereetedthroughaquotaytemroadlyaedotheirrelativeizeithegloalecoomy.ItiaecializedagecyoftheUitedNatiowithitowcharter,goverigtructure,adfiacetofotergloalmoetarycooeratio,ecurefiacialtaility,facilitateiteratioaltrade,romotehighemloymetadutaialeecoomicgrowth,adreduceovertyaroudtheworld.3.WorldBakTheWorldBak,otreallyaakithecommoee,iavitalourceoffiacialadtechicalaitacetodeveloigcoutriearoudtheworld.DifferetfromtheWorldBakGrou,theWorldBakimadeuofolytwoititutioowedy185memercoutrie:IteratioalBakforRecotructioadDevelomet(IBRD)adIteratioalDevelometAociatio(IDA),eachofwhichlayadifferetutcollaorativeroletoadvacetheviioof外贸英语4aicluiveadutaialegloalizatio.TheIBRDfocueomiddleicomeadcreditworthyoorcoutrie,whileIDAfocueotheooretcoutrieitheworld.4.EU(EuroeaUio)TheEuroeaUio,etalihedytheTreatyofMaatrichto1Novemer1993,iaecoomicadoliticaluioof27ideedettateaedotheEuroeaCommuitieadfoudedtoehaceolitical,ecoomicadocialcooeratio.ItiformerlykowaEuroeaCommuity(EC)orEuroeaEcoomicCommuity(EEC).TheEUhadeveloedaiglemarketthroughatadardizedytemoflawwhichalyiallmemertate,guarateeigthefreedomofmovemetofeole,good,erviceadcaital.ImortatititutioadodieoftheEUicludetheEuroeaCommiio,theEuroeaParliamet,theCouciloftheEuroeaUio,theEuroeaCoucil,theEuroeaCourtofJuticeadtheEuroeaCetralBak.5.APEC(AiaPacificEcoomicCooeratio)AiaPacificEcoomicCooeratioitheremierforumforfacilitatigecoomicgrowth,cooeratio,tradeadivetmetitheAiaPacificregio.Ititheolyitergovermetalgrouigitheworldoeratigotheaiofoidigcommitmet,oedialogueadequalreectfortheviewof21articiat.UliketheWTOorothermultilateraltradeodie,APEChaotreatyoligatiorequiredofitarticiat.DeciiomadewithiAPECarereachedycoeuadcommitmetareudertakeoavolutaryai.APECwaetalihedi1989tofurtherehaceecoomicgrowthadroerityfortheregioadtotregthetheAiaPacificcommuity.APECaloworktocreateaevirometfortheafeadefficietmovemetofgood,erviceadeoleacroorderitheregiothrougholicyaligmetadecoomicadtechicalcooeratio.6.ICC(IteratioalChamerofCommerce)IteratioalChamerofCommerceithevoiceofworlduiechamioigthegloalecoomyaaforceforecoomicgrowth,jocreatioadroerity.Becaueatioalecoomieareowocloelyiterwove,govermetdeciiohavefartrogeriteratioalreercuiothaitheat.ICCitheworld'olytrulygloaluieorgaizatioreodyeigmoreaertiveiexreiguieview.It'activitiecoveraroadectrum,fromaritratioaddiutereolutiotomakigthecaeforoetradeadthemarketecoomyytem,uieelfregulatio,fightigcorrutioorcomatigcommercialcrime.Ithadirectaccetoatioalgovermetallovertheworldthroughitatioalcommittee.Theorgaizatio'iteratioalecretariatfeeduieviewitoitergovermetalorgaizatiooiuethatdirectlyaffectuieoeratio.5Chater1Itroductio1.4Mercatilim1.CocetMercatilimcaedefiedivariouway,utmotoularlyitidefiedaaortofecoomicdoctrieeekigtoecureaatio'uremacyoverotheratioytheaccumulatioofrecioumetal(ilveradgold)adyexortigthelargetoilequatityofroductwhileimortigalittleaoile.2.HitoricalackgroudThidoctrieortheory,rereetigthefirttageithedevelometofmodertradetheory,aroedurigtheeriod1500to1800iEuroe(mailyiBritaiadFrace)withthedeclieoffeudalimadtherieofcaitalim.Thequickgrowthofcaitalimcalledforaccumulatioofcurrecyadexaioofmarket.3.MajorviewoitofmercatilitadcriticimofmercatilimAccordigtothemercatilitlikeThomoMu(1571-1641),thecetralquetiowahowacoutrycouldregulateitdometicaditeratioalaffairoatoromoteitowiteret.Theolutiolayiatrogforeigtradeector,Ifaatiocouldachieveafavoraletradealace(tradeurluoraurluofexortoverimort),itwouldmakealotofmoeyitheformofgoldadilver.Suchreveuewouldcotriutetoicreaededigadarieidometicoututademloymet.ToachieveatradeurluthemercatilitlikeThomoMuadvocatedgovermetalregulatiooftrade.Tariff,quotaadothercommercialolicie(evemooolizatio)wererooedymercatilittomiimizeimortiordertorotectaatio'tradeoitio.I1630,ThomoMuthemercatilitEglihwriterwaquotedaayig:"Theordiarymeathereforetoicreaeourwealthadtreaureiyforeigtrade,whereiwemutoervetherule:toellmoretotrageryearlythawecoumeoftheirivalue."Bythe18thcetury,theecoomicolicieofthemercatilitwereudertrogattack.Forexamle,DavidHumeexreedhidiagreemetwithmercatilityayigthatafavoraletradealacewaoileolyithehortru,forovertimeitwouldautomaticallyeelimiated.AdamSmithaloooedthetheoryofmercatilimwiththetheoryoffreetradeaditeratioaldiviiooflaor.4.Imercatilimdead?Theawerio.Ititilllivigadworkigideveloedcoutrie.SometradeexertayJaaiaeomercatilimatioecaueitgovermet,while外贸英语6uliclyuortigfreetrade,imultaeoulyeektorotectcertaiegmetofitecoomyfrommoreefficietforeigcometitio.Thiexamlehowthetheoryofmercatilimremaiiracticetoday.Butmoderverioofmercatilimdifferfromtheorigialithattodaytheaccumulatioofcovertilecurrecyiteadofgoldadilverioftethegoalofgovermet.1.5AoluteAdvatageTheecodmodemtheoryexlaiigwhyatio'tradeiAdamSmith'aoluteadvatage.Thitheoryofaoluteadvatagealorereetthefirttageithedevelometofmodertradetheorie.1.DefiitioWhecoutryAcaroduceauitofagoodwithlelaorthacoutryBweaythatcoutryAhaaaoluteadvatageiroducigthatgood.2.MajorviewofthitheoryAdamSmith(1723-1790),oeofthemotifluetialclaicalecoomitwaaleadigadvocateoffreetradeothegroudthatitromotedtheiteratioaldiviiooflaor.Accordigtohitheoryofaoluteadvatage,atiocouldcocetratetheirroductioogoodtheycouldmakemotchealy,withallthecoequeteefitofthediviiooflaor.Ifurtherexlaiighiricileofaoluteadvatageheuedomeuoitio."Iatwocoutrytworoductworld",heaid,iteratioaltradeadecializatiowilleeeficialwheoecoutryhaaaolutecotadvatage(thati,itcaroducegooduigfewerreource)itheroductioofoeroduct,whereatheothercoutryhaaolutecotadvatageitheotherroduct.Foratiotoeefitfromtheiteratioaldiviiooflaor,eachatiomuthaveahadofgoodthatitiaolutelymoreefficietiroducigthaittradigarter.Smithfeltitwafaretterforacoutrytoimortgoodthatcoulderoducedovereamoreefficietlythatomaufacturethemitelf.Coutriewouldimortgooditheroductioofwhichtheyhadaaolutediadvatageagaittheexortigcoutry.Theywouldexortgooditheroductioofwhichtheyhadaaoluteadvatageovertheimortigcoutry.MoreofhitheoryofaoluteadvatagecaefoudihiladmarkooktheWealthofNatiowrittei1776iwhichAdamSmithattackedthemercatilitaumtiothattradewaazeroumgame.ISmith'oiioeachatiohadomeortofaoluteadvatageitheroductioofcertaigood.Ifitcouldecializeitheroductioofthemadtheexchagethegoodwitheachother,everycoutrywouldreceiveaeefit.···试读结束···...

2022-10-08

图书名称：《外贸英语实用大全》【作者】创想外语研发团队编【页数】240【出版社】北京：中国纺织出版社,2016.06【ISBN号】7-5180-2314-1【分类】英语-口语【参考文献】创想外语研发团队编.外贸英语实用大全.北京：中国纺织出版社,2016.06.图书目录：《外贸英语实用大全》内容提要：《小英语大生意》涵盖文化背景、巧问妙答、热门话题、实用句型和特别点拨，让读者所学即所用，省时省力，轻松达到流畅英语口语交际的目的。独特的板块设计编排，方便读者随时学习；丰富的贸易对话情境，随查随用；以实用为目标，切实提高读者的实际英语口语交流水平。《外贸英语实用大全》内容试读第一篇零起点，销售开始大学毕业了，因为不喜欢职场生活的压力和束缚，我在北京秀水街开了一家服装店，自己创业。但是因为没有销售经验，不知道怎么向客人推销，所以销售额少得可怜。衣服卖不出去，我十分着急，一时又找不到什么好办法，干脆停业去别的店铺速了几天，这一速还真学到了不少经验呢。第一篇零起点，销售开始Chater1如何接待顾客开业之初我一点经验也没有。当顾客走进我的店里，我该怎样招呼他呢？怎样做才能让顾客愉快地购买我的商品，并且成为店里的回头客呢？1开门迎客说什么？Part1基础词汇Helo[he'lau]m您好，喂（表示问候，惊奇或唤起注意时的用语）welcome[welkam]画欢迎☑欢迎aa受欢迎的good[god]ad好的；优良的；愉快的morig['m:lm早晨；黎明；初期afteroo[a:fta'u:]午后，下午hel[el]帮助@帮助；招待what[wot)ro什么；多么；多少圆什么；多么；何等how[hao]方法；方式d如何；多少；多么ice[a]d美好的；细微的；和蔼的hoUo]商店；店铺四购物；买东西look[luk]@看；期待；注意；面向lookfor寻找ejoy['d3l]@欣赏，享受；喜爱；使过得快活erve[3四招待，供应；为…服务wait[wet]四等候；等待aroud[e'raud]od大约；到处；在附近re四处；在…周围002Chater1如何接待顾客Part2实用金句1Hi,Goodmorig.上午好2Goodafteroo.下午好3Welcometo..欢迎来到…4WhatcaIdoforyou?我能为您做点什么吗？5MayIhelyou?有什么可以帮助您的吗？6CaIeofomehel?有什么可以帮助您的吗？7You'dliketofidome..?您想买什么呢？8Areyoulookigfor..?请问您是在寻找…吗？9Thakyouforhoigat...感谢您来…购物。1oThakyouforcomig..感谢您的到来。11Haveaicehoig.祝您购物愉快。12CaIhelyou?我能帮你吗？（需要些什么？）】13Doyoufidaythigyoulike?你找到你喜欢的吗？14Areyoueigheled?/Areyoueigerved?你需要帮忙吗？15Ithereayodywaitigoyou?有人招呼你吗？16'mjutlookigaroud.我只是随便看看。Part3经典对话对话一Salema:Goodmorig,madam.IthereaythigIcadoforyou?Cutomer:Ye.I'dliketoeeoeofthoedree.Salema:Youmeathioe?It'thelatetfahio.Cutomer:Whatithidremadeof?Salema:It'madeofilk.It'erfect,i'tCutomer:MayItryito?Salema:Certaily.Whatizedoyouwear?003第一篇零起点，销售开始Cutomer:NO.5Salema:Hereyouare.Thedreigroomareoverthere.(Afewmiutelater)】Salema:Howdoeitfit?Cutomer:It'erfect.I'lltakeit.Howmuchiit?Salema:698yua.Cutomer:OK.Hereithemoey.Salema:Thak.Welookforwardtoyourextviit.售货员：早上好，太太。我能问您做点什么吗？顾客：是的。我想看看这件礼服。售货员：您是说这一件吗？这是最新款。顾客：这件礼服是什么材料做的？售货员：这是丝绸做的。很漂亮，不是吗？顾客：我可以试穿一下吗？售货员：当然。您穿什么型号的？顾客：5号。售货员：给您。试衣间在那边。(几分钟后)售货员：合身吗？004Chater1如何接待顾客顾客：正合身。我买了，多少钱？售货员：698元。顾客：好的。给你钱。售货员：谢谢。欢迎下次再来。对话二S:Goodafteroo,madam.AythigIcadoforyou?C:Goodafteroo,willyouhowmeomeilkfaric,leae?S:Ye,madam.Wehavemaykidofilkfaric.ThereareSuzhourocadeadgauze.C:Doyouhaveaturalilkfaric?S:Certaily,madam.Wehaverocadeofaturalilkadfiguredatterofilk.Whichdoyourefer,madam?C:Iwatrocade.Willyouleaeletmehavealookattheetyouhave?S:Ye.madam.Whichcolordoyouwattohave,darkorlight?C:Ilikelightcolor.S:Hereithelightoe.It'orage.Willthido?C:Oh,iteemaittooloud.Wouldyouhowmeomethigele?S:Ye,whataoutthicolor?C:Thioeifie.NowoderChieeilkifamouallovertheworld.S:Well,Chiaithecradleofilkfaric.C:OK,leaegivemetwometer,ifI'motwrogthat'equaltoixChieechi.AmIright?S:Ye,madam,youareverygoodatfigure.C:Thakyou.Er,Iwoderiftheilkiece'colorwillcomeoff.S:Aamatteroffact,allthematerialherearefadele.005第一篇零起点，销售开始S:下午好，夫人，有什么可以效劳的吗？C:下午好，我想看看这里的绸缎，好吗？S:好的，夫人。我们这里有各种绸缎。都是苏州的锦缎和绫纱…C:是天然的丝织品吗？S:那当然，夫人。我们这里有天然丝的浮花锦缎和有图案的绸缎。您要哪一种？C:我要浮花锦缎，能让我看看你们这里最好的吗？S:行，您要哪种颜色，深色的还是浅色的？C:我喜欢柔和的颜色。S:这种怎么样？橙黄色的？C:嗯，这个看起来有点花哨，还有别的吗？S:有，这种怎么样？C:这个挺好，难怪说中国丝绸驰名世界呢。S:对，中国是丝绸的发源地。C:我要两米吧，如果我没弄错的话，也就说六尺对不对？S:没错，夫人，您对数字很敏感。C:谢谢，嗯，我想这种绸缎应该不会褪色吧。S:不瞒您说，我们这里的丝绸都不褪色。2了解客人的喜好Part1基础词汇which[wt切ro哪/那一个；哪/那一些ad哪一个；哪一些ize[az]大小；尺寸colour['kl]颜色；风格；气色，面色；外貌kid[kaid]种类；性质warm[wo:m]d温暖的；热情的jacket[d3ekt短上衣，夹克006···试读结束···...

2022-10-08 外贸英语函电 外贸英语口语900句

图书名称：《外贸英语第3版》【作者】吕长春主审；郝美彦主编；朱丽萍副主编【丛书名】21世纪高职高专精品教材·经济贸易类【页数】251【出版社】沈阳：东北财经大学出版社,2016.02【ISBN号】978-7-5654-2247-8【参考文献】吕长春主审；郝美彦主编；朱丽萍副主编.外贸英语第3版.沈阳：东北财经大学出版社,2016.02.图书封面：图书目录：《外贸英语第3版》内容提要：本书共分为12章，每章设有学习目标、课堂讨论、专业术语练习、本章小结、关键词汇、配套练习题等相关资料，语言浅显易懂，为正文提供参考答案及参考译文。本书不仅可以作为各高校国际贸易、商务英语等专业的双语教学材料，也可作为专业外语课的教材。《外贸英语第3版》内容试读Chater1ItroductioOjectiveAftertudyigthichater,youhouldealeto1.exlaiwhatforeigtradei.2.litomeformofiteratioaltrade.3.litthecotetofcotractfortheiteratioalaleofthegood.4.decrierocedureofexortiguie.5.decrierocedureofimortiguie.6.graomeimortatiteratioaltradeuage.KeytermDometictradeForeigtradeMoetarycoverioImortiguieExortiguiePerformigcotractNegotiatigcotractForeigtradeitheactivitythatoecoutryadregioexchagegoodadervicewithothercoutrieadregio.Fromtheviewoitofoecoutry,thiexchageactivityicalledforeigtradeeefromtheiteratioalcoe,iticallediteratioaltrade,worldtradeorovereatrade.Foreigtradeicludeimortadexortoeratio.Whedealigiimortigadexortig,uiemewillfaceavarietyofcoditiothatdifferfromthoetowhichtheyhavegotuedidometictrade.Thefactthatthetraactioareacroatioalorderhighlightthediffereceetweedometicaditeratioaltrade.Geerally,therearecertaidifferecethatjutifytheearatetreatmetofiteratioaltradeaddometictrade.Iarticular,theediffereceicludeculturalrolem,moetarycoverio,tradearrier,lawadregulatio,etc.Foreigtradermuteawareoftheediffereceecauetheyofterigaouttrouleiiteratioaltrade.1.1ExortigadimortigExortigitheimletwaytoeteraforeigmarket.Therearetwotyeofexortig:2外贸英语directexortigadidirectexortig.Directexortigivolveetalihigaexortdeartmetoreveaovereaalerach.Itrovideacotiuoureeceadeaiercotrolfortheexorteritheuyer'coutryutovioulymeamoreexee.Acomaycaaloellitroductaroadidirectlythroughmiddlemecommolycalledexortaget.Exortageteldomroducegoodythemelve.Theiruroeitorigtogetheruyeradelleradhelthemhadleiteratioaltraactio.Theymaketheirmoeyaacommiioofthealerice.Mayagetecializeiecifickidofroduct.Thericialadvatageofuigaexortagetithatthecomaydoeothavetodealwithforeigcurrecieorredtaeofiteratioalmarket.Themajordiadvatageithatecauetheexortagetmutmakearofit,thericeoftheroductmuteicreaedorthedometiccomaymutrovidealargerdicoutthaitwouldidometicmarkettraactio.Idirectexortigivolveleivetmetadithereforeleriky,whichealemallfirmwithlimitedcaitaladroductdiverificatiocaexorteaily.Imortigitheroceofurchaiggoodadervicefromotheratio.Likeexortig,imortigcaeeitheridirectordirect.Directimortigithedirecturchaeofgoodfromovereamarket,whileidirectimortigitheurchaeofgoodthroughdometicmiddleme.Idirectimortigicoveietutlimitedielectioofgoodadlerofit.Directimortigiecoomicalutmorecomlicatedthauyigfromimortigmiddleme.Iadditiototheaove-metioedimortigadexortig,accordigtomarketituatio,tradigcoditioadtraderactice,otheriteratioaltradeformcaeued,uchaditriutio,ivitatioforid,coutertrade,futuretradig,roceigadaemligtrade.Theemodeofiteratioaltrademayeadotedflexily.1.2TermadcoditioofcotractIimortadexortuie,theelleradtheuyercocludeadealthroughegotiatio.Cotractfortheiteratioalaleofgoodtiulateoligatioadrightoftwoartie.Acomleteaddefiitecotractcaheltorealizetwoartie'uroeadavoiddiuteetweethem.Atothetermadcoditioofthecotract,theUitedNatioCovetiooCotractfortheIteratioalSaleofGoodadLawofvarioucoutriehavedifferettiulatio.Geerallyeakig,thecotractmailyicludethefollowigtermadcoditio:(1)theameofthecommodity(2)quatity(3)quality(4)ackig(5)rice(6)traortatio(7)iurace(8)aymet(9)iectioadclaim(10)forcemajeureadaritratio.Accordigtotiulatioofthecotract,theellerhalldeliverthecotractedgoodadtraferdocumetadtheowerhiofthegood,whiletheuyerhallaythericeadtakedeliveryofthegood.Chater1Itroductio31.3Procedureofimortigadexortiguie1.3.1ProcedureofexortiguiePrearatioeforeuieBeforetheuie,theexorterhouldimlemettheourceofthegoodadmakerearatioofthegooddoreearchitotheforeigmarketadcutomer,adelectalaleojectivemarketadrelialecutomermakeoutricerojectforexortigthegoodoatotadiafavoraleoitiodurigegotiatiofially,carryoutadvertiemetulicityadromotioactivitie.NegotiatigtheexortcotractUderormalcircumtace,theuieegotiatiomayecarriedoutthroughcorreodece,caleadtelexeorecoductedorallyoroth.Iiteratioalractice,theuieegotiatiowilluuallygothroughfourte,e.g.,equiry,offer,couterofferadaccetace.Wheoeartyaccettheotherarty'offer,theywillcloeadealadtheigacotract.Performigtheexortcotract(1)Prearatioofthegood.Theexortermutreareforthegoodaccordigtothetimelimittiulatedithecotract.Thequalityadquatityofthegoodhalleiaccordacewiththetiulatioofthecotract.Atotheackigofthegood,theexorterhoulddealwithitmorecarefullyiexorttradethaihometrade.(2)Alyigforiectio.(3)Imlemetigaymetterm.TheexorterhallurgethecutomeritoetalihigaL/C,examiigtheL/C,adamedigtheL/C.(4)Charterigahiadookigace.(5)Takigoutiurace.(6)Makigdeclaratiotocutom.(7)Sedigoutthehiigadvice.(8)MakigoutdocumetforettlemetudertheL/C.4外贸英语1.3.2ProcedureofimortiguiePrearatioeforeuieTheimorterhouldworkoutmaagigchemeorricelaothathekowfairlywellaoutthegoodaditriceafterivetigatigtheforeigmarketadforeigtrader,theimorterelectthemotfavoralemarketadulier.NegotiatigtheimortcotractPerformigtheimortcotract(1)AlyigforoeigtheL/C.(2)Cotractigforthecarriageofthegood.(3)Takigoutiurace.(4)Examiigdocumetadayigtheurchaerice.(5)Makigdeclaratiotocutom.(6)Checkigthegooddicharged.(7)Allocatigthegood.1.4ThelawaduualracticeoftheiteratioaltradeTheiteratioalaleofgoodhavecloecoectiowiththelawaduualracticeoftheiteratioaltrade.Iractice,lawadregulatioofvarioucoutrieaditeratioaltradeuageareivolved,forexamle,CotractualLaw,BillLaw,AgecyLaw.Iiteratioaltrade,UitedNatioCovetiooCotractfortheIteratioalSaleofGood,Icoterm2000,Icoterm2010,UiformCutomadPracticeforDocumetaryCredit,adUiformRuleforCollectioareoimortatthatthetudethouldaymoreattetiotothem.RelevatKowledge-ThetheoryofcomarativeadvatageThetheoryofcomarativeadvatagewaitroducedytheEglihecoomitDavidRicardo.Itholdthateveifacoutryileefficietthaaotheritheroductioofothcommoditie,i.e.ithaaolutediadvatageiroducigothcommoditie,thereitillaaiformutuallyeeficialtrade.Thefirtcoutryhouldecializeitheroductioadexortofthecommodityiwhichitaolutediadvatageimaller,i.e.thecommodityofitcomarativeadvatageadimortthecommodityiwhichitaolutediadvatageigreater,i.e.thecommodityofitcomarativediadvatage.Chater1Itroductio5Summary(1)Foreigtradeitheactivitythatoecoutryadregioexchagegoodadervicewithothercoutrieadregio.(2)Themodeofiteratioaltradeicludeimortig,exortig,ditriutig.ivitatioforid,coutertrade,futuretradig,roceigadaemligtrade,etc.(3)Geerallyeakig.thecotractmailyicludethefollowigtermadcoditio:①theameofthecommodity②quatity③quality④ackig⑤rice⑥traortatioDiurace8aymet9iectioadclaim10forcemajeureadaritratio.(4)Procedureofexortiguie.PrearatioeforeuieBeforetheuie,theexorterhouldimlemettheourceofgoodadmakerearatioofthegoodreearchthemarketadcutomer,adelectalaleojectivemarketadrelialecutomermakeoutricerojectforexortigthegoodoatotadiafavoraleoitiodurigegotiatiofially,carryoutadvertiemetulicityadromotioactivitieNegotiatigtheexortcotractUderormalcircumtace,theuieegotiatiomayecarriedoutthroughcorreodece.caleadtelexeorecoductedorallyoroth.Iiteratioalractice,theuieegotiatiowilluuallygothroughfourte,e.g.,equiry,offer,couterofferadaccetace.Wheoeartyaccettheotherarty'offer,theywillcloeadealadtheigacotract.PerformigtheexortcotractDPrearatioofthegood.2Alyigforiectio.3Imlemetigaymetterm.4Charterigahiadookigace.5Takigoutiurace.6Makigdeclaratiotocutom.7Sedigoutthehiigadvice.8MakigoutdocumetforettlemetudertheL/C.(5)Procedureofimortiguie.PrearatioeforeuieTheimorterhouldworkoutmaagigchemeorricelaothathekowfairlywellaoutthegoodaditriceafterivetigatigtheforeigmarketadforeigtrader,theimorterelectmotfavoralemarketadrelialeulier.6外贸英语NegotiatigtheimortcotractPerformigtheimortcotractDAlyigforoeigtheL/C.2Cotractigforthecarriageofthegood.3Takigoutiurace.4Examiigdocumetadayigtheurchaerice.5Makigdeclaratiotocutom.6Checkigthegooddicharged.DAllocatigthegood.(6)Iiteratioaltrade,UitedNatioCovetiooCotractfortheIteratioalSaleofGood,Icoterm2000,Icoterm2010,UiformCutomadPracticeforDocumetaryCreditadUiformRuleforCollectioareoimortatthatthetudethouldaidmoreattetiotothem.Keyword,hraeadecialtermAritratio.仲裁Bid.,v.投标Boudarie.边界Coutertrade对销贸易Delierateadj.故意的Diute.争议Ditriutio.经销Forcemajeure不可抗力Futuretradig期货贸易Highlight.,v.最重要的部分：使显著，强调ImlemetV.贯彻，执行，落实Ivitatioforid招标Jutify证明…是合理的Proceigadaemligtrade加工和装配贸易Salaleadj.适合销售的Scheme方案Takeoutiurace投保ReadigmaterialQuota,tariffaduidie[1]Likemotwar,atradewarmayrigaoutdeiredecoomicoroliticalchage,utithelogrualmoteveryoeuffer,icludigthoewhomthetradewarwameattohel.Aefficietcarmaker,forexamle,mayakforlimitofforeigimort,hoigtokee···试读结束···...

2022-10-08 朱润萍 东北财经大学 胡丽萍东北财经大学

图书名称：《外贸英语函电》【作者】张阔，张敏主编【丛书名】普通高等学校“十二五”规划教材【页数】154【出版社】北京：中国铁道出版社,2016.04【ISBN号】978-7-113-19173-3【价格】24.00【分类】对外贸易-英语-电报信函-写作-高等学校-教材【参考文献】张阔，张敏主编.外贸英语函电.北京：中国铁道出版社,2016.04.图书封面：图书目录：《外贸英语函电》内容提要：本书共分为十三个单元，主要内容包括:商务信函写作的基本知识、建立商务关系信函、询价与答复信函、信用调查信函、报价信函、还盘信函等。《外贸英语函电》内容试读Uit1BaicKowledgeofBuieLetterWritigIthiuityouwilllear:Howtochooethecorrectformatofuieletterwritig.Howtoudertadthecocetofuieletterwritig,realizigtheimortatroleofuieletterwritig.YouwilllearieveralformattoEglihletteradtheecificrequiremetforeachformat.1.1ItroductioBuieletterwritigrequiretomeettheeedoftheworklacefortheuroeofaformoflaguage,dealigwithallaectofuieactivitie,uieEglihadEglihmaer,itiuitaleforhighlyecializedidutrie,uchaacademicEglih,legalEglih,medicalEglih.ButtheerofeioalhaveaicEglihlaguageicommo.CharacteriticofuieEglihdeedmailyotheirteachigecializatio,oraladmoretargeted.Ultimately,relevaceitheiggetcharacteriticofuieEglih.ThiiotiEglihtraiigcoure.Aroriately,thecorreodigcourehafairlyhighrequiremetforthetraiigititutio.Buieletterwritigiotimlytoraiearticiat'levelofEglihaility,whichitomaketudetamoreWetermaagemetidea,work,orevehowtodealwithforeiger,wayadmeaofhowtoworkwiththem,adtheirhaitoflife,amaerthatiicludedithecocetofculture.Buieletterwritigiaimortatwaytoetalihcommercialrelatioadtoimrovetheforeigtradetraactio.Buierelatioicludetheetalihmetofcutomeruie,requet,offer,couter-offer,orderig,receivig,igig,ackagig,hiig,aymet,ettlemet,iurace,iectio,claimagetadtheformofaritratio,eveaumerofecialtradeadecoomicadtechologicalcooeratio.2【外贸英语函电1.2ThePricileofBuieLetterWritig1.2.1CleareFirtofall,makeurethatyourletterioclearthatitcaotemiudertood.Aoitthatiamiguouialetterwillcauetrouletoothide,adfurtherexchageofletterforexlaatiowillecomeievitale,thutimewillelot.Next,wheyouareureaoutwhatyouwattoay,ayitilai,imleword.Toavoidamiguity,itieetialtomakeurethatyourletterioclearthatitcaotemiudertood.1.2.2Cocieett2,11:1Cleareadcocieeoftegohad-i-had.Theelimiatioofwordyuiejargocaheltomakealettercleareradattheametimemorecocie.Alettercaemadeclearer,eaiertoreadadmoreattractivetolookatycarefularagrahig.Aaragrahforeachoitiagoodrule.Auieletteriuuallyhorteradmoreecificthaaocialletter.Mayuieletterdoothavetogooutoftheirwaytoeiteretig.Thiitrueforletterthatlaceorder,aweriquirie,arrageformeetigadthelike.Buttheletterwhichiwrittetoeruadeomeoetodoomethigiaothertory.(1Jargo.Jargomayeclaifieditotwokid:oeithelaguagedifficulttoudertadtheotherithelaguagefulloftechicalorecialworduchaCIF(Cot,IuraceadFreight),FOB(FreeoBoard),TPND(Theft,PilferageadNo-Delivery),WPA(WithParticularAverage)adStraightB/L(StraightBillofLadig).Truejargo-itoeuedwheeverecearyecaueitheltomakethemeaigclearadeaytoudertad.Byuigtruejargo,wedoothavetowritealoglietoexlaithemeaigofCIF,aStraightB/L,etc.(2)Commercialee.Avoid"dead"exreio.Buieletteruedtoetuddedwithtiffhrae,which,iteemed,wereitededtogiveuieaortofdigity.Butowuiehacomeitoitowtyle,theeexreioareimlyold-fahioed.Wecaeerfectlycourteouwithoutthem,adwecaeagreatdealcleareradimler,too.Ifact,uchexreiooudeitheraffectedorclumy.1.2.3CorrecteTheright,oligatio,theelleradeterrieimagewhatiattake,icloelyrelatedtouieletterwritig,whichitheaifortheroductioofuiedocumet,awellaimortatcredetialwithwhichtheycoduct.AccuracyithemotimortatricileofuieEglihletterwritig.Pricileotolytiulateaccuratemeaigoftheword,uctuatioadcorrectellig,ytax,tructureformed,utaloeurethativolvediformatioletter,umer,factareaccurate.Therefore,uieEglihletterwritighouldereeatediaudit-relatedUit1BaicKowledgeofBuieLetterWritig3iformatio,uchatitle,ameadaddreofthereciiet,thedeliverytime,locatio,quality,color,ize,riceofgood,ackagig,etc.1.2.4CourteyIthouldhardlyeecearytotretheimortaceofcourteyiyourcorreodece.Oeofthemotimortatthigiromte.Puctualitywillleaeyourcutomerwhodilikewaitigfordayeforehegetarelytohiletter.Iordertoetalihadmaitaiafriedlytraderelatio,oliteecaeeeaoeofaicguidelieforthehumaehavior.Politeericileicludeotolytheueoftheworduchaleae,thakyou,utalotheliereflectediChia'foreigtradeolicieaddilomaticetiquette,digity,dececyadgeeroity.Politeericileicludeecificaect:comlyigwithiteratioaluieracticereectigeachother'cutomadtraditiomeaurigthekidoflaguageexreio,avoidiguigthecommadtoewithafriedly,oitivetoeadeuhemitictoeoitigoutthattheotheruatifactorylaceamuchaoilerelyigiatimelymaer.Ithouldetheaimofeveryuieofficetoawerallitmailattheamedayithareceived.Ifforaygoodreaothiiotoile,ackowledgemetofreceitofallletterhouldemadeythefollowigdayoro.Sometimelettercaoteaweredrightaway.Ithatcaetheyhouldeackowledgedromtly,withaexlaatioforthedelay.Thioftehaewheiformatiohaeeakedforadcaoteimmediatelyawered,orwhetheerotowhomtheletteriaddreediawayfromoffice.Hereifragmetofauitaleletter:ThiitoackowledgetheamlewhichyouettoMr.Forema.Ufortuately,hehaeecalledawayfromtheofficeforaweek.Hewillgetitouchwithyouthemomethegetack.Differeceareoudtooccuriuie,utwithdilomacyadtacttheycaeovercomeadettledwithoutillwilleoeitheride.E.g.,wearecomelledtoexreoururrieaddiaoitmetatfidigthegoodcotaiediyourlathimetotutotheagreedtatemet(eretraiedwheyouexreyoururrieaddiaoitmet,keeaolitetoe).1.2.5CoideratioCoideratiorefertotheiteretoftheotherarty.Theyeedtotaditheother'oitiotocoider,iordertogettheotheride'goodwilladreachtheexectedgoal.Pricileofcoideratioiakillueduiecotact,iordertofacilitateexchage.【4外贸英语函电1.2.6ComleteeAcomleteuieletterhouldawertothequetiowhichareraiedyeachotheradtocommuicateimortatiformatioclearly.Itegrityoftheletterheletalihgoodcororateimage,rovidetime-avigachievemetofthedeiredreultiuiedealigofoth,avoidimortatiformatioaymmetryaduecearydiute.1.3PrearatioBeforeWritigAawriter,youhouldmakerearatioforyourcreativeworkeforetakiguthee.Geerallyeakig,thefollowighouldeoreimid.1.3.1StudyigYourReader'IteretItmeathatyouhouldthikwhatyourreaderthik.Toachievethi,youhould"utyourelfiyourreader'hoe"adtrytoimagiehowhewillfeelaoutwhatyouwrite.Akyourelfcotatly,"Whatarehieed,hiwihe,hiiteret,hirolemtoeolved,adhowcaImeethirequiremet?"1.3.2PlaigWhatYouWillWriteadWritigEffectivelyIordertolawhatyouwriteetteradtowriteeffectively,youhoulddraftaoutlieeforewritig.Everylaguagehaitowfeature.ForChieetudet,Eglihiaforeiglaguage.TheyhadetterleartothikadwritedirectlyiEglihaddraftaEglihoutlieeforewritig.1.3.3DecidigtoAdottheProerLayout,ToeadStyleAwecaee,therearemaykidofracticalEglihwritig.DifferetkidofracticalEglihwritighavedifferetlayout.Aagoodletterwriter,youhouldkowwellaouthowtoadotaaroriatelayout.1.4UefulSeteceiBuieLetter1.4.1RelytoaLetterWethakyouiaticiatioofyouruualcourteouromtattetio.Wethakyouowforthecourteyofyourearlyattetio.Wehoetoreceiveyourrelywiththeleatoiledelay.Pleaeedyourrelyytheearlietdelivery.Uit1BaicKowledgeofBuieLetterWritig5Pleaeedyourrelyymeeger.Pleaerelyimmediately.Pleaefavoruwithyourrelyaearlyaoile.Pleaewritetouytoight'mail,withoutfail.Mayweremidyouthatwearetillawaitigyourearlyrely?Maywerequetthefavorofyourearlyrely?Aromtrelywouldhelugreatly.Aromtrelywillgreatlyoligeu.Yourromtrelywouldegreatlyareciated.Yourromtattetiotothimatterwouldegreatlyeteemed.Welookforwardtoreceivigyourearlyrely.Wethakyouowforthiaticiatedcourtey.Athematteriurget,aearlyrelywillolige.Werelyoreceivigyourrelyyreturofot.1.4.2NoticeTheuroeofthiletteritoiformyouthat(of)...Theurortofthilieitoadvieyouthat(of)...Theojectofthereetitoreortyouthat...Theojectofthiletteritotellyouthat...Bythiletter,weuroetoiformyouthat(of)...Throughthereetwewihtoitimatetoyouthat...Thereetervetoacquaityouthat...Ihouldegladifyouwouldiformmethat(of)...Ihouldeteemitafavorifyouwouldiformmethat(of)...Iwillthakyoutoiformmethat(of)...Youwillgreatlyoligemeyiformigthat(of)..Wehalleoligedifyouwilliformuthat(of)...Wehalleleaedtohaveyouriformatioregardig(o,ato,aout)...Wehalldeemitafavorifyouwilladvieuof...Wehalleteemitahighfavorifyouwilliformuthat(of)...1.4.3CofirmatioWecofirmourreectofthe10thMay.WecofirmourletterofthelOthofthimoth.Wecofirmourlatletterofthe10thJue.Wehadtheleaureofwritigyoulatothel0thofthimoth.Wecofirmourreectofthe10thJue.【6「外贸英语函电Wecofirmtheremarkmadeiourreectofthe10thJuly.Wecofirmthearticularofourequiryytelehoeofthimorig.Icofirmigourtelegramofthimorig...Cofirmigourreectofthe10thMay...Cofirmigourlatofthe10thJue...1.4.4SorryWeareveryorrytohear(kow)that...Wearegrievedtohearof(aout)...Weareideedorrytohearthat...Weverymuchregrettohearthat...Weregrettohearof(that)...Itiwithgreatregretthatwejutlearthat...Muchtoourregretwehaveheardthat...Weregrettoreceiveyouriformatioregardig...Weregretthatwehaveeeiformedthat(of)...Toourdeeregretwewereiformedthat(of)...1.4.5ThakYouPleaeaccetourthakiadvaceforyouruualkidattetio.Pleaeaccetourthakforthetrouleyouhavetake.Weareoligedtoyouforyourkidattetioithimatter.Wearegreatlyoligedforyourtrialorderjutreceived.Wewihtoaureyouofyourareciatioofyourcourteyithimatter.Wethakyouforyourorderjutreceived.Wethakyoufortheecialcareyouhavegivetothematter.Wetederyououricerethakforyourgeeroutreatmetofuithiaffair.Allowutothakyouforthekideextededtou.Weareveryeileofyourfriedlyerviceoourehalf,forwhichleaeaccetouricerethak.1.4.6AttachedtotheLetterEcloedleaefid...Ecloedwehadyou...Weecloeherewith...Herewithwehavetheleauretohadyou...Wehaveleaureiecloigherewith...···试读结束···...

2022-10-08 epub出版物 epub编辑

图书名称：《使用外贸英语函电》【作者】潘立娟，高彩慧，崔淑娟主编【丛书名】高等院校“十三五”规划教材【页数】187【出版社】哈尔滨：哈尔滨工业大学出版社,2016.07【ISBN号】978-7-5603-6080-5【价格】34.00【分类】对外贸易-英语-电报信函-写作【参考文献】潘立娟，高彩慧，崔淑娟主编.使用外贸英语函电.哈尔滨：哈尔滨工业大学出版社,2016.07.图书封面：图书目录：《使用外贸英语函电》内容提要：本书针对现代商务信函内容简洁、直接的要求及学生的实际需要编写而成。根据从事外贸行业多年毕业生的宝贵工作经验，添加了一些实用的外贸知识及外贸信函书写技巧。全书共13章，每章除提供必要的外贸知识及外贸信函写作技巧之外，还设计大量习题。《使用外贸英语函电》内容试读Chater1ItroductioBeforetheegotiatioofforeigtrade,thefollowigthreequetiohouldemadeclear.(1)Whatiforeigtrade?(2)Whatitheroceoftheforeigtrade?(3)Howcaotetialcutomerefoud?Part1DefiitioofForeigTradeForeigtradeialocallediteratioaltradeorimortadexorttrade.Ititheexchageofcaital,goodaderviceacroiteratioalorderorterritorie,whichcouldivolvetheactivitieofthegovermetadidividual.Imotcoutrie,uchtraderereetaigificathareofGroDometicProduct(GDP).Tradiggloallygivecoumeradcoutrietheoortuitytoeexoedtoewmarketadroduct.Almoteverykidofroductcaefouditheiteratioalmarket,uchaclothe,ag,food,oil,areart,jewelry,wie,tock,currecieadwater.Servicearealotraded:tourim,akig,coultigadtraortatio.Whearoductioldtothegloalmarket,iticalledexort,adwhearoductioughtfromthegloalmarket,iticalledimort.Idutrializatio,advacedtechology,icludigtraortatio,gloalizatio,multiatioalcooeratio,adoutourcigareallhavigamajorimactotheiteratioaltradeytem.Icreaigiteratioaltradeicrucialtothecotiuaceofgloalizatio.Withoutiteratioaltrade,atiowouldelimitedtothegoodaderviceroducedwithitheirorder.Workigrouaddicuthefollowigquetio.(1)Whatarethediffereceetweeiteratioaltradeaddometictrade?(2)Ueexamletoillutratethatiteratioaltradeiveryimortatforcoutrie.1■实用外贸英语函电(3)Thikofomeexamletoillutratethattechologyadtraortatiohaveagreatimactotheiteratioaltrade.Part2ForeigTradeoftheUitedStateForeigtradeoftheUitedStatecomrietheiteratioalimortadexortofthecoutry,aditioeoftheworld'motigificatecoomicmarket.Thecoutryiamogthetothreegloalimorteradexorter.TheregulatiooftradeicotitutioallyveteditheUitedStateCogre.AftertheGreatDereio,thecoutryemergedaamogthemotigificatgloaltradeolicy-maker,aditiowaartertoaumerofiteratioaltradeagreemet,icludigtheGeeralAgreemetoTariffadTrade(GATT)adtheIteratioalTradeOrgaizatio(ITO).GroU.S.aetheldyforeigerwere$16.3trillioaoftheedof2006(over100%ofGDP).UitedStatetradeolicyhavariedwidelythroughvariouAmericahitoricaladidutrialeriod.Aamajordeveloedatio,theU.S.hareliedheavilyotheimortofrawmaterialadtheexortoffiihedgood.BecaueoftheigificaceforAmericaecoomyadidutry,muchweighthaeelacedotradeolicyyelectedofficialaduieleader.TodaytheUitedState'largettradigarteriChia.Chiahaeeutatialecoomicgrowthitheat50yearadreidetOamahoedtoiureaother50yearofgrowthetweethetwocoutrie.Workigrouaddicuthefollowigquetio.(1)Whataffectaatio'foreigtradeolicy?(2)What'GATT?(3)What'ITO?(4)Whydoatiotrytoattediteratioaltradeorgaizatio?Part3ForeigTradeofChiaPeace,develometadcooeratioarethetreditoday'world.Sicetheadotioofthereformadoeiguolicymoretha30yearago,Chiahacoformedtothetredofecoomicgloalizatioyoeigwidertotheoutideworldadromotigecoomicadtradecooeratiowithothercoutrieotheai2Chater1Itroductioofequalityadmutualeefit.Throughyearofdevelomet,foreigtradehaecomeoeofChia'motdyamicadfatet-growigector,lacigChiaamogtheworld'largettradecoutrie.Chia'foreigtradedevelomethatregtheedtheatio'tiewiththeretoftheworldadeffectivelyuhedforwardthecoutry'moderizatio,adromotedworldroerityadrogre.ChiaeteredtheWorldTradeOrgaizatio(WTO)i2001.Durigtheatdecade,Chiahaquickeedititegratioitothegloalecoomywhileitforeigtradehaeefurtherivigorated.Othe10thaiveraryofChia'acceiototheWTO,theChieegovermetiuetheWhitePaertogiveacomreheiveitroductiotoChia'foreigtradedevelomet.Chiahaformedaall-roudaddiverifiedimortadexortmarket.Sicetheadotioofthereformadoeiguolicy,Chiahaeeromotigforeigtradeoallfrot,adetalihedtraderelatiowiththevatmajorityoftheworld'coutrieadregio.Chia'tradearterhaveicreaedfromamallumerofcoutrieadregioi1978to231coutrieadregioow.TheEuroeaUio(EU),theUitedState,theAociatioofSoutheatAiaNatio(ASEAN),Jaa,adtheotherBRICcoutriehaveecomeChia'majortradearter.IthiewceturyChia'tradewithewlyemergigmarketaddeveloigcoutriehamaitaiedutaiedadrelativelyraidgrowth.IChia'totaltradeigoodfrom2005to2010theroortiooftradewithASEANicreaedfrom9.2ercetto9.8ercet,withotherBRICcoutriefrom4.9ercetto6.9ercet,withLatiAmericafrom3.5ercetto6.2ercet,adwithAfricafrom2.8ercetto4.3ercet.Chia'iteratioalcometitiveeiervicetradehaeeehaced.WithitWTOetry,Chia'tradeierviceeteredaewtageofdevelomet.Withitcaleraidlyelargedaditattergraduallyotimized,Chia'tradeierviceowrakamogthetoitheworld.Chia'tradeitourim,traortadotherfieldhamaitaiedateadygrowthmometum.Chia'cro-ordererviceicotructio,commuicatio,iurace,fiace,comuteradiformatio,royaltieadliceefee,coultatioadrelatedfield,awellaerviceoutourcig,haveeegrowigraidly.From2001to2010Chia'totalervicetradevalue(excludiggovermetervice)witeedamore-tha-five-foldgrowthfrom$71.9illioto$362.4illio.Chia'roortioiworldervicetradeexortroefrom2.4ercetto4.6ercet,worth$170.2illioi2010,3■实用外贸英语函电adjumedfromthe12thlaceitheworldtothe4thChia'roortioiworldervicetradeimorticreaedfrom2.6ercetto5.5ercet,worth$192.2illioi2010,movigfromthe10thlaceitheworldtothe3rd.Part4ProceofExortadImortFigure1.1howclearlythewholeroceofexort.Dicuwithyourarteradtrytoawerthequetio"Iwhatart,foreiguieletterareeeciallyimortat?"Figure1.2howtheimortroce.Comareitwiththeexortroceadfidthediffereceetweethem.Foreiguieletterlayaveryimortatroleithewholeroceofforeigtradig,eeciallyiuieegotiatio.Buieletterarewrittetoaktoetalihuierelatiowithcliet,toiquiry,tooffer,tocouteroffer,tolaceorder,adevetoigcotract.Buieletterarealouedtotalkaoutackagig,himet,termofaymet,iurace,iectio,comeatio,aritratio,adoo.However,writiguieletteriotaeayaiteem.Goodadaroriateuielettercaheltodevelouie,whileiaroriateuielettermightruitheuie.Thulearigtowriteuieletter,eeciallye-mail,arereallyveryimortatforthoewhowattoeuccefulithifield.Chater1ItroductioBeforeexortPreareOrgaieReearchPlaadEtalihCarryoutRegiterexortexortforeigmaageexortcutomeradvertiigtrademarklagoodmarketcommoditierelatiohiBuieegotiatio(贸易磋商)IquiryOfferPriceargaiAccetaceSigacotract(签订合同)Fulfillacotract(履行合同)Stockig,roceig.Letterofcreditackig,hiigmark(催证、改证、审证)(备货、加工、包装、刷唛)Bookighiigace(租船、订舱)Iectio(向商检局报检)Shimet,cutom(发货、报关)Iurace(办理保险IectiocertificateMakigdocumet(检验证书)Cutomclearace(海关检验放行)(制作有关单据)Billofladig(货物装船后取得提单)IuraceNoticeofhimet(向买方发装船通知certificate(保险单)Collectioofrelevatdocumet(汇集有关单证)TakefulletofhiigdocumetwithL/Ctotheakforegotiatio(持全套货运单连同信用证向银行办理议付)Figure1.1Thewholeroceofexort5■实用外贸英语函电BeforeimortImortlaMarketadarter(安排Maagemetla(制订(编制进口计划报批)订购市场和选择交易对象)具体的进口商品经营方案)BuieegotiatioIquiryQuotatioPriceargaiAccetaceSigcotractFulfillcotractBookighimetL/C(申请开证)ace(租船、订舱)TheakcheckthedocumetadayShiigadvice(银行审单付款)(发催船通知)BuyforeigexchageadretirethedocumetIuraceShimetof(买汇，赎单)(办理保险)thegood(货物装船)Iectio(报检)Cutom(报关)Delivergoodadettle(拨交、结算)Figure1.2Thewholeroceofimort6···试读结束···...

2022-10-08 epub出版物 epub编辑

图书名称：《外贸英语函电》【作者】葛群主编【丛书名】教育部财政部职业院校教师素质提高计划成果系列丛书【页数】266【出版社】沈阳：东北财经大学出版社,2016.11【ISBN号】978-7-5654-2572-1【分类】对外贸易－英语－电报信函－写作－师资培训－教材【参考文献】葛群主编.外贸英语函电.沈阳：东北财经大学出版社,2016.11.图书封面：图书目录：《外贸英语函电》内容提要：本教材共分为四个单元，主要内容包括建立业务关系、交易磋商函电、合同履行函电和争议索赔沟通。《外贸英语函电》内容试读单元建立业务关系单元建立业务关系学习目标·了解在建立业务关系环节沟通的基本技巧·能用英文函件与客户进行建立业务关系的沟通任务主动与客户建立业务关系任务描述2015年2月28日，杭州市物资总公司业务员刘毅通过来访的美国贸易代表团得知ELMarTradigComay的信息。该公司经过市场调研，发现中国的化工原料、轻工产品在美国市场上拥有较好的声誉，于是决定拓展在美国的业务。经了解，美国的ELMarTradigComay是一家具有良好声誉的经销商，实力较为雄厚。为了拓展美国客户，刘毅根据下面本公司简介内容向其发出一封建立业务关系的函件。杭州市物资总公司简介杭州市物资总公司位于杭州西子湖畔繁华商业区的中心，是经国家批准具有进出口经营权的综合性贸易公司。总公司及所属的15家专业公司（总厂）主要经营金属材料、机电设备、木材制品、燃料、建筑材料、工业化学品、化工原料、轻工产品、废旧金属等各类工业品生产资料以及日用百货、五金等民用商品。共有职工5100人，拥有资本金2.56亿元，拥有固定资产1.46亿元，实有仓库面积达47.6万平方米，拥有铁路专线7条、水陆起卸码头4座、各类吊装运输车辆及设备400多台，年物资进销额4亿元，年工业总产值1.4亿元，年物资吞吐量达3000万吨，已具有较为完善的物资进销体系和相当规模的经营实力，在开拓发展外向型经济方面具有一定的基础。杭州市物资总公司拥有36年的生产经营历史，具有联系范围广、经营销量大、总体实力强等优势，热忱欢迎国内外朋友、客商来我处旅游观光，洽谈业务，投资合作，共图发展。总经理：楼金华2外贸英语函电电话：0571-××××××××传真：0571-××××××地址：中国杭州市延安路8号邮编：310001任务分析(一)明确沟通任务的要求了解寻找潜在客户和主动与客户沟通的技巧，并能撰写英文函件，与客户进行建立业务的沟通。(二)分析函件要点建立业务关系的函件一般包括如下内容：l.说明受函人基本信息的获取来源(ourceofiformatio)。说明受函人的信息来源，一方面表示对其重视，另一方面也避免对方觉得唐突。本例中：Throughyourtradedelegatiothatrecetlyaidaviittoourcoutry,welearedthatyouaredealigimetallicmaterial,electromechaicaldevicewhichcoicidewithouruielie.2.说明去函的目的(aim㎡ofwritig)。去函人应直接表达该函件的目的。一般说来，出口商通常是以扩大交易地区及对象、建立长期业务关系、拓宽产品销路为目的；进口商通常是为了拓宽进货渠道。本例中：Wearewritigwithaviewtoetalihiguierelatiowithyou.3.介绍自己的公司和产品(Itroductioofoe'owcomayadroduct)。为便于对方了解，应对本公司的性质、规模、经营范围、公司业绩、经营理念、相对优势进行介绍，以调动受信人的潜在购买或推销欲望。也可附上目录、报价单或另寄样品供对方参考。本例中：OurcomayilocateditheutliguiecetreofHagzhou,ytheWetLake.Itiacomreheivetradigcomaywiththerightofimortadexortauthorizedythecoutry.Theheadofficeadituidiary15rofeioalcomaiemailytradeimetallicmaterial,electromechaicaldevice,timer,fuel,uildigmaterial,idutrialchemical,chemicalrawmaterial,lightidutrialroduct,wateadcrametal,articleofdailyue,hardwareadetc.Theumerofourtaffi5100,caitalicahRMB256000000,fixedaetRMB146000000,torageace476000quaremeter.Wehave7ecialrail,4lad-ad-waterhiigdock,moretha400hoitigtraortvehicleaddeviceofallkid.AdouraualtradigvolumeofmaterialaetreacheRMB400000000,aualidutrialtotaloututvalueRMB140000000,aualmaterialturvolume30000000to.Wehaveaerfectmaterialtradigytemadatroguiecaacity,olidlyaedothedevelometofexort-orietedecoomy.4.激励性结尾(good-willedig)。通常为希望对方给予回应或劝服对方立即采取行动的简短语句以激励对方对推销的商品感兴趣，愿意与去函人展开实质性磋商。本例中：3单元三建立业务关系Welookforwardtoyourfavoralerely.(三)撰写函件BuieLetter(UNIT1)DearSir,Throughyourtradedelegatiothatrecetlyaidaviittoourcoutry,welearedthatyouaredealigimetallicmaterial,electromechaicaldevicewhichcoicidewithouruielieadwearewritigwithaviewtoetalihiguierelatiowithyou.OurcomayilocateditheutliguiecetreofHagzhou,ytheWetLake.Itiacomreheivetradigcomaywiththerightofimortadexortauthorizedythecoutry.Theheadofficeadituidiary15rofeioalcomaiemailytradeimetallicmaterial,electromechaicaldevice,timer,fuel,uildigmaterial,idutrialchemical,chemicalrawmaterial,lightidutrialroduct,wateadcrametal,adallkidofidutrialchemicalgood,articleofdailyue,hardwareadetc.Theumerofourtaffi5100,caitalicahRMB256000000,fixedaetRMB146000000,torageace476000quaremeter.Wehave7ecialrail,4lad-ad-waterhiigdock,moretha400hoitigtraortvehicleaddeviceofallkid.AdouraualtradigvolumeofmaterialaetreacheRMB400000000,aualidutrialtotaloututvalueRMB140000000,aualmaterialturvolume30000000to.Wehaveaerfectmaterialtradigytemadatroguiecaacity,olidlyaedothedevelometofexort-orietedecoomy.Witha36-year-hitoryoeratioalexerieceadtheadvatageofwidecoectio,largealevolumeadoverallactualtregth,wewelcomeyoutoviituaddouiewithutoourmutualeefit.Iordertogiveyouacomreheiveideaofourcomayadroduct,weareecloigarochureadacatalogueforyourreferece.Itiexectedthattheywillreachyouiduecoure.Welookforwardtoyourfavoralerely.Yourfaithfully,Ecl.典型句式与常用词组(一)典型句式1.说明信息来源只介绍信息来源Yourcomayhakidlyeeitroducedtouy....…介绍贵公司给我们。Yourameadaddreweregivetouy....我们从…得知贵公司名称和地址。Weareidetedto...foryourameadaddre.承蒙…的告知，我们得知贵公司的名称和地址。Weoweto...foryourameadaddre.4外贸英语函电承蒙…的告知，我们得知贵公司的名称和地址。Wehavelearedfrom...foryourameadaddre.我们从…得知贵公司名称和地址。Wehaveyourameadaddrefrom....我们从…得知贵公司的名称和地址Wecometokowtheameadaddreofyourfirmthrough....我们从…得知贵公司的名称和地址。Otherecommedatioof...,wehavelearedwithleauretheameofyourfirm....的介绍下，我们很高兴得知贵公司的名称。介绍信息来源及了解到的对方公司情况Wehaveotaiedyourameadaddrefrom...adudertadthat....我们从…得知贵公司的名称和地址，并了解到…...harecommededyoua....…介绍贵公司为…Through...welearedthatyouare...我们从…得知贵公司…Yourameadaddrehavekidlyeegivetouy...a....…公司将贵公司名称和地址告知我们，并介绍贵公司为Wehear(lear)from(through)...thatyouareexortig....我们从…得知贵公司出口…Weudertadfrom...thatyoucauly....我们从…得知贵公司供给…Wewereadviedy...thatyouwereiteretediulyig....我们从…得知贵公司有意供给…Wehaveheardfrom...thatyouareithemarketfor....我们从…得知贵公司欲购…商品。未提及信息来源但表明了解对方公司情况Wearegivetoudertadthatyouare....我们了解到贵公司是…Weareiformedthatyouare....我们获悉贵公司是…Ayouareoeoftheleadigimorteri...,wehaveleaureicotactigyouithehoeofetalihiguierelatioadrederigyouaitaceiawiderageofyourrequiremet.鉴于你们是…的主要进口商之一，特此联系，盼能建立业务关系，以有助于你们满足各项需求。告知信息来源并表明建立贸易关系的愿望Throughthecourteyof...,wearegivetoudertadthatyouare...adwearewritigithehoeofetalihiguierelatio.5单元建立业务关系Havighadyourameadaddrefrom...,weavailourelveofthioortuitytowritetoyouadeeifwecaetalihuierelatiowithyou.从…获知贵方名称和地址，我们借此机会荣幸地写信给你们，以寻求是否有和你们建立业务关系的可能。Wehavecometokowtheameofyourcororatiofrom...adhavetheleaureofwritigthilettertoyouithehoeofetalihiguierelatiowithyou.我方已从…得知贵公司的名字，很荣幸可以写这封信给贵公司，希望我们与贵公司能建立业务关系。2.言明去函目的直接写明欲建立贸易关系Wewritethiletterwithaviewtoeterigitouierelatiowithyou.我们写信有意与贵公司建立贸易关系。Wetaketheliertyofwritigtoyouwithaviewtodoiguiewithyou.我们冒昧写信给您，希望与贵公司做生意。Wearewilligtoetalihtraderelatiowithyourcomay.我们愿意与贵公司建立贸易关系。Thicororatiowihetoeteritouierelatiowithyou.本公司希望与贵公司建立业务关系。Weexreourdeiretoetalihuierelatiowithyourfirm.我们愿与贵公司建立业务关系。Wehallegladtoeteritouierelatiowithyou.我们很乐意与贵公司建立业务关系。Wehoewecaeteritoalatiguierelatiohiwithyou我方希望与贵公司达成长期业务关系。We'dliketotake(availourelveof)thioortuitytoetalihuierelatiowithyourfirm我们想借此机会与贵公司建立业务关系。Wearoachyoutodayithehoeofetalihigtraderelatiowithyoutoourmutualadvatage.我方今天与你方接洽，希望与你方建立贸易关系，双方互利。间接写明欲建立贸易关系Theuroeofthiletteritoexloretheoiilitieofdeveloigtradewithyou.本信目的是探索与贵公司发展贸易的可能性。Wewihtoeteritodirectegotiatiowithyouwithaviewto....盼直接洽谈，以便…Weareleaedtogetitouchwithyoufortheulyof....我们盼望能成为贵公司的…供应商。Wearearoachigyoutoromote....我们与你方联系是为了推介6外贸英语函电Weareitereteditheoiilityofetalihigourceofulyof...fromyourcomay.我们有意向贵公司寻求…供应来源的可能性。Wewihtoexreourdeiretotradewithyoui...我们非常希望表达和贵公司进行…贸易的渴望。Beigecializeditheexortof..,weexreourdeiretotradewithyoui...lie.我们专门从事…的出口，我们在此表达与贵公司就…进行贸易的愿望。Weareimorteri...adwouldliketogetitouchwithulierof....我们是…的进口商，愿意与…的供应商接洽。Wetaketheliertyofedigafaxtoyourcomay,ithehoeofitroducig...toyou.我们冒昧地给贵公司发出传真，意在推介…3.公司、产品介绍例句公司介绍整体介绍Letuitroduceourelvea...请允许我们自我介绍，我们是…Wewritetoitroduceourelvea...兹介绍我公司是…Weareitroducigourelvea....我们公司是…。Thiitoitroduceutoe(a)acororatioecializigi....兹向你方自我介绍，我公司是专营…的公司。Wehavetheleaureofitroducigourelvetoyoua....很高兴向贵公司介绍我公司为…Wewouldlikeyoutokowthatweare....我们希望你方能知道我们是…Wearealargedealeri...我们是从事…的大经销商。Weareatate-oeratedcororatio,hadlig....我们是一家国营公司，经营…从事的行业Weareegagedi...我们从事于…Ourcororatioiecializedihadlig....我们公司致力于从事…生意。Themairoductourcororatiodealiare....我们公司经营的主要产品是…Ourecializatioi...我们公司专门从事…Ouractivitiecover…···试读结束···...

2022-10-08 东北财经大学出版社网站 东北财经大学出版社有限责任公司

图书名称：《外贸英语函电应用·技能·实战·写作》【作者】李贺，夏立娟，李纲主编【丛书名】高等教育财经类核心课程系列教材·高等院校应用技能型精品规划教材【页数】186【出版社】上海财经大学出版社,2019.07【ISBN号】978-7-5642-3236-8【价格】42.00【分类】对外贸易－英语－电报信函－写作－高等学校－教材【参考文献】李贺，夏立娟，李纲主编.外贸英语函电应用·技能·实战·写作.上海财经大学出版社,2019.07.图书封面：图书目录：《外贸英语函电应用·技能·实战·写作》内容提要：本书实用性与知识性并重，将外贸专业英语与相关的国际贸易知识有机结合起来，结构严谨，深入浅出。每章内容包括国际贸易通行惯例及相关业务知识简介，相关信函的写作要求，信函实例，注释，常用表达方式及充足的各式练习。通过大量的实例，注释及练习，系统地展示和强化了外贸的业务流程、函电的格式、结构、写作特点、专业术语、常用词组、相关句型、常见表达方式等。材料针对性强，注重实用与交际能力的培养，语言规范，可操作性强。学生通过本书学习，能举一反三，学以致用。《外贸英语函电应用·技能·实战·写作》内容试读ChaterOeBaicKowledgeofBuieLetterWritig5119▣本章课件SectioOeItroductioofBuieLetterWritigItoday'highlydeveloedadtoughlycometitiveociety,commuicatioetweeidividualadgrouareecomigicreaiglyfrequetadimortat.Itervetoaoiformatio,toexreideaortoexchagefeelig.Geerallyeakig,thefuctioofauieletteritogetortocoveyuiei-formatio,tomakeortoaccetaoffer,todealwithvariouuiee.Theuieletterithericialmeauedyauiefirmtokeeitouchwithitcutomercutomerformtheirimreioofirmfromthetoeadqualityofthelet-terthatedout.Goodqualityaeradaattractiveletterheadlaytheirartithi,uttheyareleimortatthathemeagetheycarry.Whewewritealetterweeteritoeroalrelatiohiwithourreader.Likeuhehafeeligadwecaotaffordtodiregardhim.Thiiaecearyremiderecauemayeolewhoarewarmadfriedlyyatureecomereaoofquiteaotherortwhetheyitdowtowriteordictateauieletter.Theyeemtothikthatuielettercallforaecialkidof"uieEglih".Theyforgetthattheyare"holdigacovera-tioyot"admakeuofimeroalcotructiothatroduceacoldadalooftoe.Theyrefertowrite,.“Yourletterhaeereceived'”or“Weareireceitofyourletter'”rathertha“Wehavereceivedyourletter'”,ad“Yourcomlaitieiglookedito”rathertha"Wearelookigitoyourcomlait"Thehowtowriteeffectiveuieletter?Alluieletterhavetwomaifuctio.Oeiakigforadgivigarelytoaequiry,offer,orderorcomlait.Theotheroeitokeearecordofalltheimortatfactforreadyreferece.Aeffectiveuieletterwillaywhatthewriterwattoayclearlyadimly.Ithoulderecie,traightforward,relevatadactio-cetered.Ithouldaloewritteiafriedly,formaltyleuiglailaguage.Thu,iordertocommuicateeffectively,youhouldeurethattheletterortrayyouaaroachale,ca-rig,effectiveadrofeioal.Iadditio,youhouldeveryfamiliarwiththeetalihedlayoutadracticeofuieletter.Therearethreetyleofuiecommuicatio:thefulllockedtyle,theidetedtyleadtheemi-lockedtyle.Thefully-lockedtyle002·外贸英语函电withoeuctuatioithemotoularmethodofdilayforuieletter,ecaueiticoideredtoeuielike,imleadrofeioal.Thewholeecretofgooduieletterwritigitowriteimly,iaeayadatu-ralway-likeoefriedlymaitalkigtoaother,tomakeyourletterthe,oudamuchaoilelikegoodcoveratio.Youwould'tayothehoe"Itiregrettedthatthegoodcaotedeliveredtoday".Youwoulday"Iamorrywecaotdeliverthegoodtoday",owhyotayitwheyouwritealetter?Iordertowriteagoodadeffec-tiveuieletterwehavetorememeromeimortatwritigkill.RequiremettoWriterIfauieletterwattoachieveituroe,writerhouldhave:(1)agoodcommadoftadardEglih(2)kowledgeofuietheorieadractice(3)kowledgeoftechicalterm(4)kowledgeofychology(5)killialemahi.Theuielettercatellreaderalotaoutthewriteradthewriter'comay.Auieletterthatieat,eaytoread,adreetarofeioalimagewillleaveagoodimreioothereader.Suchaletterhelthewriteradwillroalymeaaearlierre-ly.Itoday'gloalmarket,thereader'firtimreiooftecomefromtheaear-aceofthedocumetadthequalityoftheaer.Soyouhouldaymoreattetiototheaerquality,theaercolor,theaerizeadmargi.Firtly,everueaerthatitooflimy.Secodly,whiteithetadardcolorforuieuroe,althoughlightcol-oruchagrayadivoryareometimeued.Thirdly,theizeofaervarielightlyfromcoutrytocoutry.ItheUitedState,thetadardaerizeforuiedocu-meti8.5y11iche.Thelatutotleat,thedocumetitoecetereditheage,leavigatleatoe-ichmargiallaroud.Wecaueword-roceigoftwaretoachievethealaceydefiigtheformat.Thichateriitededtodevelokilliwritiggooduieletter.Itcotaiguidelieodeveloigeroalwritigtyle,uigaroriatetoeadcomoigeffec-tivecommuicatioimoderuielaguage.SectioTwoLayoutofaBuieLetterThereareeveralaccetaletyleforuieletterwritig.Themotoularformarefull-locktyle,idetedtyle,modifiedlocktylead.emi-locktylewithidetedaragrah.1.Full-lockStyleEverylieithefull-locktyleegiattheleftmargi,adtheoetyleofuctu-atiohaeeadoted.ChaterOeBaicKowledgeofBuieLetterWritig003(Letterhead)(RefereceNumer)(Date)(IideAddre)(Salutatio)(SujectLie)(Body)(Cloig)Forexamle:GUANGZHOUELECTRONICSPRODUCTSIMPORTamEXPORTCORPORATION11BeijigRoad,GuagzhouPeole'ReulicofChiaTel:3456182Telex:8371GuelcoCale:2284Ref.GEC9667Jume21,2019OceaElectroicProductImortCor.130CliffordStreetLONDONW1,EgladDearSir,Re.ChieeElectroicProduct004外贸英语函电WehaveotaiedyourameadaddrefromtheLodoChamerofCommerce,whohatolduthatyouwihtoimortelectricgoodmaufacturediChia.Wemaufactureelectricaliaceofthekidillutratediecloedcatalogue,whichwehoewilleofiterettoyou.Aloecloedforyourreferece,iourlatetricelit.Shouldyoueiteretediayofourroduct,leaeletukowadwewillrovideyouwithaquotatio.Ithemeatime,houldyourequireayfurtheriformatioaouteitherourroductorourcororatio,leaedootheitatetoletukow.Welookforwardtohearigfromyouoo,adtotheoiilityofdoiguiewithyouithefuture.Yourfaithfully,(Sigature)LiuSheg-fegSaleMaager2.IdetedStyleThemaifeatureofthityleithateachlieofthe"IideNameadAddre"houldeideted2~3ace,adthefirtlieofeacharagrahhouldeideted3~8ace,i.e.(Letterhead)(RefereceNumer)(Date)(IideAddre)(Salutatio)(Body)(Cloig）Forexamle:BeijigTextileImortamExortCororatioChaterOeBaicKowledgeofBuieLetterWritig00543TiaAMeStreetTel:010-6683812Telex:3358711Cale:8898Jauary30,2019Ourref.No…Yourref.No...ThePakitaTradigComay,15,BroadStreet,Karachi,PakitaGetlemeWelearfromafriediSaFracicothatyouareexortigNyloBed-heetadPillowCae.Thereiateadydemadherefortheaove-metioedcommoditieofhighqualityatmoderaterice.Willyouleaeeduacoyofyourcatalog,withdetailofyourriceadtermofaymet.Wehouldfiditmothelfulifyoucouldaloulyamleoftheegood.Yourverytruly,BEIJINGTEXTILESIMPORTEXPORTCORP.(Sigature）ZhagDaihuaGeeralMaager3.ModifiedBlockStyleIthityle,.aragrahareotideted.The“Date”“ComlemetaryCloe”ad"Sigature"arealigedlightlyattheceteroftheage.Forexamle:MEMPHISSTATEUNIVERSITYMEMPHIS.TENNESSEE38452Decemer18,2019Mr.JoeClaiore006外贸英语函电OfficeMaagerSwallowIuraceComay5983MalewoodCoveMemhi,TN38117DearMr.Claiore,Thakyouforyouriteretiourroduct.Irelytoyourrequet,weecloeourillu-tratedcatalogueadaricelithowigdetailofourroduct.Welookforwardtohearigfromyou.Youricerely,XXX(Sigature）BifordH.PeeleSaleMaagerWheyoudecidetoadotthityle,Iwouldrecommedthatthedateadcloiglieegiatthecetreoitoftheage.Theycaaloeackacefromtherightmargi,utomeeolefidthimethodrathertimecoumig.Ayoumayhaveoticedyow,thereiorecieaweratotheetlettertyleitiurelyacaeoferoalreferece.Eachorgaizatiochooeitowtyle,aditemloyeehouldfollowit.4.Semi-lockStylewithIdetedParagrahThityleiimilartothemodifiedlocktylewithoeexcetio:thefirteteceofeacharagrahiideted3~6ace.Forexamle:GUANGZHOUELECTRONICSPRODUCTSIMPORTamEXPORTCORPORATION11BeijigRoadGuagzhouPRChiaTel:3451672Telex:8793GuelcoCale:1414Jue26,2019Yourref:TBL/xmOurref:GEC9556···试读结束···...

2022-10-08 上海财经大学出版社有限公司 上海财经大学出版社网站

图书名称：《新手学外贸英语一本通全新版》【作者】邱银春作【页数】309【出版社】北京：中国铁道出版社,2021.04【ISBN号】978-7-113-27300-2【分类】对外贸易-英语【参考文献】邱银春作.新手学外贸英语一本通全新版.北京：中国铁道出版社,2021.04.图书封面：图书目录：《新手学外贸英语一本通全新版》内容提要：这是一本全面介绍外贸从业过程中英语应用相关知识的书籍。全书共9章，主要包括四个部分：第一部分为外贸营销、商务往来以及商务合作形式，第二部分为业务洽谈、外贸协商以及商品报关，第三部分为外贸后续事项以及风险与纷争，第四部分为人际关系拓展相关内容。本书从具体的外贸业务角度进行编写，从实际出发，通过常用词汇、基本词汇和情境实例等板块，展示在外贸实战中最实用的英语对话和邮件往来等知识，并对重点词汇进行说明，帮助外贸从业人员在短时间内迅速提升与客户的英文交流能力，从而更好地应对国际贸易的各个环节。《新手学外贸英语一本通全新版》内容试读CHAPTERO1外贸营销TradeMarketig目前，我国的外贸企业发展得越来越迅速，众多的外贸企业在进行海外推广时，需要学习外贸营销的相关英语知识，从而达到营销的目的。PART1营销话题MarketigToicPART2开发客户SeekigforCutomerPART3参加展会TradeFair新手学外贸英语一本通（全新版）PART1营销话题MarketigToicUit1市场调查MarketigSurvey市场调查是营销推广的重要组成部分。不做调研，没有数据分析，是不可能做出好的营销策略的。因此，对于外贸出口公司来说，要想产品受欢迎，一定要做好海外市场调查。常用词Vocaulary1.target.目标v.把…作为目标【双语例句】Thecomayhamettheirexorttarget.该公司已经实现了它们的出口目标。We'retargetigyouguyeritheirthirtie.我们的目标消费者是三十几岁的年轻人。【用法解析】target作为名词，表示“目标”时可与“goal/uroe'”换用，例如“achieveoe'target(达到目标)”；作为动词，表示“把…作为目标”时可与“aimat'”换用。2.carryout施行；实现【双语例句】Doyouoftecarryoutmarketreearch?你们经常开展市场调查吗？【用法解析】“carryout'”表示某项任务的实际进行，与“make/doareearch”相比，更加正式。2CHAPTEROI外贸营销TradeMarketig3.etalihmarketigchael建立营销渠道【双语例句】Iordertohelthemtoetalihmarketigchael,wehavedecidedtotregthemarketreearchadcollectmoreiformatiofromvarioureource.为了帮助他们建立营销渠道，我们决定加强市场调研，从各种渠道搜集更多信息。【用法解析】表示建立营销渠道时，可使用“etalih/uildu/.etumarketigchael”表达，其中“marketigchael'”可与“aleetwork/ditriutiochael”换用，可自由搭配组合。基本词汇BaicWordreearch['ri:3rt].研究；调查iect['ekt]v.检查；视察iufficiet[,Ia'fit)adj.不足的tregthe['treO]v.加强；增强rofoud[ra'faud]adj.渊博的ivetigate['vetigert)v.调查aility[a'rlati].能力；才能情景实例SceeExamle在开展海外市场调查时，委托调查公司获取相应的数据是最方便的做法。如下例，上海贸易有限公司的总经理付思要开辟美国市场，下面是他与调查公司杰克先生的对话。FuSi:Iordertofidoutwhetherthere'amarketforourroductiAmerica,adtouildumarketigchaelthere,I'dliketotregthemarketreearch.付思：为了解我们的产品在美国是否有市场，并建立销售渠道，我希望加强市场调研。3新手学外贸英语一本通（全新版）》Jack:You'reright.Oeoftheimortatcaueforfailureiiteratioaluieiiufficietrearatio杰克：你是对的。在国际贸易中失败的一个重要的原因是不充分的准备。FuSi:Ye,coiderigourla,wemuthavearofoudkowledgeofmarketthere.ButIca'tiectiteroally付思：是的，考虑到我们的计划，必须预先了解市场。但我无法亲自视察那里。Jack:Youcaetrutthemarketreearchtou.Wedoverydetailedaemet.Youcaretauredofouraility.杰克：你可以把研究的工作委托给我们，我们会做详细的评估。你可以对我们的能力放心。FuSi:Ifo,leaeivetigateofthealeoiilityofourroductthere,adwe'relookigforwardtoreceivigyouriformatio.付思：如果这样，请代调查本公司产品在那的销售可能性。我们期待着你们的消息。T市场调查范润市场调查能使公司考虑不同的环境、态度和市场条件。在进行市场调查时，首先要集中目标，选择一两个市场进行调查，缩小调查范围以后，才能对细节更加注意，更有针对性。表示缩小范围的词汇是“arrowdow”PART1誉销话题MarketigToicUit2广告营销AdvertiigMarketig在国际贸易中，广告是连接出口商与进口商的重要桥梁。一则英语广告能够通过描述产品的特点，宣传价格的优惠，受到潜在客户的注意。4CHAPTEROI外贸营销TradeMarketig常用词江VocaularyL.reutatio.好名声；声誉【双语例句】Thitorehaaexcelletreutatioforfairdealig.这家商店因公平交易而获得好名声。【用法解析】“reutatio'”强调在人们心目中的印象，即公众评价；“hoour'”是因品质而获得的荣誉；“ame”强调本身品质的非凡，一般译为“（较高的）知名度”，只用于人。2.advertiigcamaig广告运作【双语例句】Eachtimetheadvertiigoeratioiotaimleaaale,utforradigtheroceoflife.每一次的广告运作，绝非一笔买卖那么简单，而是为品牌塑造生命的过程。【用法解析】可与“ulicitycamaig(宣传活动)”换用。基本词礼BaicWordrug[rAg].小地毯；垫子guaratee[,gara'ti:]V.保i证electio['lekf].选择；挑选cutomer['kAtamar].顾客；主顾lock[la:k].锁；车锁tool[tu:l.工具；手段hadmade[,hed'meld]adj.手工制作的情景实例SceeExamle对外贸公司来说，广告通常会投放到B2B平台、业内刊物和展会手册上，.5新手学外贸英语一本通（全新版）》般广告方式分为两种，广播式广告和叙事式广告。1.广播式广告广播式广告仅由一句宣传语或几个关键词组成，出现在网站横幅上或者PPC广告中，这类广告的特点是突出个性(Feature),展现产品或服务的优势(advatage)以及号召行动(Actio)。如以下某地毯公司的广播式广告。Caretalefor40year,torovideyouwiththeetcaret.地毯销售40年，为你提供最好的地毯。Orderhadmaderughere.Maelectio,fathomedeliverie!手工地毯，海量选择，送货上门！RefudguarateedFatdelivery1,000+atifiedcutomer退款保障极速送货1000+好评反馈2.叙事式广告叙事式广告一般篇幅较长，会全面介绍公司的名称、地址、业务范围和交易方式。常见于网站介绍、行业论坛和业内刊物等，特点是文字朴实大方，实事求是。如下例，上海贸易有限公司主营制造业，于是在相关行业论坛发帖，介绍公司业务、产品和销售情况，并附上了公司网站。英ShaghaiTradigComayLimitedWerovidewiderageofafetyroductuchalock,hige,hadle,drawerlideadoo.Awellavarioutoollikewreche,lier,hammer,crewdriver,meaurigadcuttigtool.Wealoaccettheroceigwithcutomer'drawigadamle.OurroducthaveeeoldwelliEuroe,SouthAmerica,AfricaadSoutheatAia.Otheaioficere-cooeratio,equalityadmutualeefit.Wewouldliketoetalihlog-termuierelatiohiwith···试读结束···...

2022-10-08 一本通是什么 一本通存折怎么查询余额

图书名称：《大学外贸英语第4版》【作者】冯祥春，隋思忠主编；王笃鹏，马玲，孙春立，王中砥副主编【丛书名】商务部十三五规划教材·对外经济贸易英语精品系列教材【页数】287【出版社】北京：中国商务出版社,2017.04【ISBN号】978-7-5103-1768-2【分类】对外贸易-英语-高等学校-教材【参考文献】冯祥春，隋思忠主编；王笃鹏，马玲，孙春立，王中砥副主编.大学外贸英语第4版.北京：中国商务出版社,2017.04.图书封面：图书目录：《大学外贸英语第4版》内容提要：本教材的各课课文和补充阅读均自最新有关外经贸的英语专著、文献和英美经贸报刊中精选出来。这些文章观点新颖、语言优美规范、体裁多样、信息量大、知识性强。文章内容涉及国际贸易、进出口业务、外贸商情、销售学、美国经济、欧盟、跨国公司、国际金融、国际经济合作、国际经贸组织、电子商务、企业管理、中美贸易关系等领域。此书中有相当篇幅是直接与WTO及和WTO业务有关的文章，因此，本书也可作为学习WTO英语的教材。《大学外贸英语第4版》内容试读Leo1ItroductioImortadexortarethemaiuieiiteratioaltrade.Thetextfirttellutheeefitroduced.alogwithimortadexort.Decritioofthequalityofmerchadieareimortatiaimortorexortdealadtheleotelluhowcommoditiearegraded.Ithileo,wecaalolearomethigaoutotgoodadforwardgood.Touyotgooditouyforimmediatedeliveryadtouyforwardgooditouyforforwarddelivery.Iordertoreducerikivolvediaforwarddeal,ahedgecotractmayemade,aimetioedithetext.Thitextgiveaaccoutofthevariouchaelforimortadexortdeal-ig,uchaettiguofficearoad,elligtoaexortmerchatighoue,aoitigforeigaget,orhavigoe'owimort-exortdeartmet.Latly,thetextlitomeoftheagetadworkerivolvedithecomlexoeratioofworldtrade.TextImortadExortEachcoutryhatoimortthearticleadcommoditieitdoeotitelfroduce,adithatoearforeigexchagetoayforthem.Itdoethiyex-ortigitowmaufacturedarticleadurlurawmaterial.Thutheimortadexorttradearetwoideoftheamecoi,adothcahaveeeficialeffectothehomemarket.Imortcreatecometitioforhome-roducedgoodexortiggiveamaufactureralargermarketforhiroduct,oheligtoreducetheuitcot.Ieachcaetheeffectitokeericeithehomemarketdow.大学外贸英语（第四版)Rawmateriallikevirgio-ferroumetal,adomeitemofroduce,ucharawcotto,vegetaleoiladwheat,caeaccuratelygraded,adthegraderemaitheame,yeari,yearout.Theecommoditiecathueoughtadolduderatadarddecritioadaccordigtotadardcotracttermdeveloedythecommodityexchage.Therearemayuchtadardde-critioitheroducetrade,uchaMiddligCottoadFirtPreigCatorOiliothercommoditietherearetermlikeG.O.B.orGoodOrdiaryBrad,F.A.Q.orFairAverageQuality,adG.M.Q.orGoodMerchataleQuality.Totheroduceimorterorexortertheetermhaveexactmeaig,etalihedyaociatioofdealer,erhaovereveralhudredyearoftradig.Somecommoditie,however,liketeaadwooladcertaiice,caoteaccuratelygradedecauethequalityvariefromyeartoyear,adfromco-igmettocoigmet.Theehavetoeoldoatalequaleai.Ithicaetheuyerhatoiectacoigmetforhimelf,orerhaolyaam-le,adthemakeaofferaccordigtohiowjudgemetofthequality.Dealerithecommodityexchagecaeitheruyforimmediatedelivery(“ot”oor“cah”⑦)，oruyforforwarddelivery®i,ay,threemoth,time.Forwarddeliveryikowaafuturecotract.Itheimletcae,whericeareriig,youcauyforimmediatedeliveryadellforwardthe,ro-videdthecotofwarehouigadfiacigilethathediffereceetweethetworice,youwillmakearofit.Ofcourethiiotoilewhericearefallig.Maufacturerhavetoquotefirmriceformaymothahead,uttheyrutherikofhavigtouytheirrawmaterialiixmoth'timeataricehigherthathatowhichtheyaedtoday'elligrice.Buttheycaotaffordtotakeimmediatedeliveryofalltherawmaterialtheywillrequireovertheextixmoth.Itwouldlockutoomuchfiace,adtheywouldeatadiadva-tageiftherawmaterialricefell,adtheircometitoroughtatthelowerrice.SotheygoiforhedgigoeratiootheCommodityExchage.Ahedgecotractivolveuyigorelligforward.Itcaotguarateeamaufactureragaitlo,utitcaretricthilowithiveryarrowlimityaveragigoutthecotofhirawmaterialformaymothahead.Iotherword,itiurehimagaitvioletfluctuatioithericeofhirawmaterial.Leo1Thericeofrawmaterialadroducechageeveryday,oofferareuu-allyolyfirmforaouttwety-fourhour.Thericeofmaufacturedgood,otheotherhad,remaiuchaged,aarule,forweekormoth.Souyercalaceorderotheaiofamaufacturer'ritedricelit.Therearemaywayofelligmaufacturedgoodtoforeiguyer.Amaufacturermayelldirecttowholealeradmaitaihiowtravelligrere-etative,oretuhiowofficeorcomaiearoad.Alteratively,hemayelltoaexortmerchatighoueithicaethereilittlefiacialrikfortheroducer,icethemerchatactaaricialadayforthegoodhim-elf.Athirdoiilityiforthemaufacturertoaoitforeigaget,whowillworkocommiioadmayetockit.Ithicaegoodmayeetocoigmet,uold,adtheagetiexectedtootaitheetriceavaila-leutthiracticeimorecommowithroduceexort.Afirmorderioftecalledaidet,adthereiaecialtyeofcommi-ioagetcalledaidethoue.Auyereitherlaceacloedidet,whichametheulier,oraoeidet,whichleavethechoiceofuliertotheaget.Theidetagettakeacommiioothevalueofhiurchae,adthiwillofcoureehigherifheactaacofirmighoueadtakethedelcredererik.Largefirm,likethemaufacturerofmotorvehicle,comuteradheavyelectricalequimet,will-uuallyhavetheirowimort-exortdeartmet.Smallerfirm,otheotherhad,mayfiditcheaertouyadellthroughmerchatighoue.Suchmerchatoftetradeiawidevarietyofrawmaterialadmaufacturedgood,thougheachfirmwillroalyhaveitoweciali-tie.Itwillalohaveitowoffice,aociateoragetithecoutriewithwhichittrade,adalogexerieceofdealigwiththemaycategorieofeo-leivolvediimort-exort.Clearigadforwardigagethadleallthedetailoftraortigcargo:ackig,weighigadmarkig,makigcutometrie,adthemaydockerviceetailediloadigaduloadig.Advertiigaget,heledythereortofmarketreearcher,romotetheroductoftheirclietcommercialattacheadothergovermetofficialro-motetheroductoftheircoutrie.大学外贸英语（第四版）Seame,docker,akofficialadcutomofficer,ottometioalltheworkerwhoactuallygrow,mieadmaufacturethecommoditiethatareexor-ted,areallivolvedithecomlexoeratioofworldtrade.(FromImort/ExortyPhiliBedfordRoio)NewWord:merchatig.商业，贸易urlua.剩余的fluctuatio.波动rawmaterial原料firma.坚挺的，确定的coi.钱币，硬币maitai.保持eeficiala.-有益的alterativelyad.两者挑一，或者…effect.效果，作用motorvehicle机动车，汽车virgia.未开发的，原生的comuter.计算机o-ferroumetal有色金属electricalequimet电器设备virgio-ferroumetal原生有色金属eciality.专业grade.级别category.范围，类别ice.香料dock.码头rik.危险etailv.必需，使承担lock.锁住SecialTerm:foreigexchage外汇GoodMerchataleQuality(G.M.Q.homemarket国内市场上好可销品质uitcot单位成本aociatioofdealer经销商协会tadardcotractterm标准合同条款coigmet批货commodityexchage商品交易所oatalequaleai按照样品middligcotto中级棉immediatedelivery(“ot”or“cah”)firtreigcatoroil首次压榨蓖麻即刻交货（现货）籽油forwarddelivery远期交货（期货）》GoodOrdiaryBrad(G.O.B.中futurecotract期货合同等可销品牌ellforward卖期货FairAverageQuality(F.A.Q.良cotofwarehouig仓储费用好平均品质（大路货）cotoffiacig融资费用Leo1firmrice实盘价idethoue进口订货行hedge海琴，买卖期货cloedidet闭口订货单，限定订单hedgigoeratio套头交易oeidet开口订货单，非限定订单offer报盘cofirmighoue保付商行laceaorder下订单delcredererik信用担保风险ricelit价格表aociate合伙人wholealer批发商clearigaget报关代理行retailer零售商forwardigaget运输代理行exortmerchadiighoue出口商行loadigaduloadig装卸ricial货主marketreearcher市场调研员aget代理cliet顾客commiio佣金commercialattache商务专员tockit存货待售的商行IdiomadExreio:torutherikof冒…险aarule一般地，通常togoifor从事toeivolvedi参加，参与NotetotheText:①toimortthearticleadcommoditieitdoeotitelfroduce进口它自己不生产的货物和商品这里article通常指maufacturedarticle(制成品)。commoditie一般是指rimarycommoditie(初级产品，指原料或农产品)。②homemarket国内市场还可说dometicmarket,iteralmarket.试比较国外市场：overeamarket,exteralmarket,foreigmarket③uitcot单位成本大规模生产中一单位数量货物的成本；一般说来，某一项货物其生产数量越大，则单位成本越低。④yeari,yearout年复一年又如：dayi,(ad)dayout日复一日，一天天地5thequalityvariefromyeartoyear,adfromcoigmettocoigmet.的质量不相同，各批货的质量也不一样。大学外贸英语（第四版）6*coigmet在这里做“装运的货物”解，它和himet同义。又如：Wehavereceivedthecatioedhimet(coigmet)exS.S."EatWid".我们已收到由“东风”轮运来的标题货物。但是coigmet还可做“寄售”和“寄售的货物”解，而himet没有这个意思。例如：Wewillhithegoodocoigmet..我们将此货运去寄售。*himet除做“装运的货物”解，还有“装运”和“装运的期限”，等意，此时不能用coigmet代替。例如：Pleaearragehimetimmediately.请即安排装运。Pleaeextedhimet30day.请延长装运期30天。⑥ot现货，也可说otgood或ottock,如：Theeareotgood,whichcaehiedromtlyafterorder.这些是现货，订购后可立即装运。在此句中，ot做“立即交货”解。⑦cah现金交易cah一般做“现金”或“货币”解，在此句中的意思是“当场付款立即交货”（现金交易)，它和ot同义。⑧uyforforwarddelivery买远期货，即在将来某一日期交货，而不是立即交货。还可说：uyforward,uyfuture买远期货ellforward,ellfuture卖远期货特⑨hedge海琴，套头交易，保值性的期货交易指商品交易所的期货买卖合同，即在买进一种商品的同时，卖出同一商品同数量的期货(hedgeellig卖期保值)；或者在卖出一种商品的同时，买进同一商品同数量的期货(hedgeuyig买期保值)。这样，可免受因今后商品价格有大幅度涨落而造成的损失。*hedge还可做动词“避免”讲，如：Moreadmorefoodcomaieuedcommoditiefuturetohedgeagaitud-dechageithevalueoftheirmaterial..为了防止原料价格突然有变化，越来越多的食品公司进行期货保值交易以避免损失。10Thericeofrawmaterialadroducechageeveryday,oofferareuuallyfirmforaouttwety-fourhour.原料和农产品价格每天都在变化，所以报价有效期一般约为24小时。有效报价称为firmoffer(实盘)，如果在规定的时间内收到对方接受此报价的表示，则报价人必须履行所承担的责任。①tockit有存货待售的商行···试读结束···...

2022-10-08

图书名称：《陶瓷外贸英语》【作者】邹一戈主编；庄华妮，吴琼，朱婷连，马翊副主编；万宝林，黄玲玲，张楚莺，张运红，王天枝编【丛书名】全国应用型本科商务英语系列规划教材【页数】157【出版社】北京：对外经济贸易大学出版社,2018.08【ISBN号】978-7-5663-1935-7【价格】32.00【分类】陶瓷工业-对外贸易-英语-高等学校-教材【参考文献】邹一戈主编；庄华妮，吴琼，朱婷连，马翊副主编；万宝林，黄玲玲，张楚莺，张运红，王天枝编.陶瓷外贸英语.北京：对外经济贸易大学出版社,2018.08.图书封面：图书目录：《陶瓷外贸英语》内容提要：本教材突出陶瓷、卫浴、陶机及色釉行业专业英语词汇在商务洽谈上的应用，教材精选典型的商务英语常用句型，结合外销过程中产品的介绍、接单、合同洽谈、结算、运输安排等外销业务的主要环节，通过精心编制的实用情景对话，真实再现商务场景，使学生能与外商用英语进行贸易洽?《陶瓷外贸英语》内容试读ChateroeJoIterviewLearigOjectiveTograthecommolyuedEglihexreioijoiterviewToliteadudertadomejodecritioTokowaoutceramicadthehitoryofChieePorcelaiTograthewritigricileofequireadrelie.1.StartigUWordExreioTerm:ceramictile瓷砖；aitaryware卫生洁具；artiticorcelai工艺陶瓷；detalorcelai牙科用瓷1.1RolePlayWorkiair.SuoeyouareEglihmajortograduateithreemothadarelaigtoalyforajoiacomayecializedithemaufacturigadmarketigofceramictileadathroomaitaryware.Dicuaoutwhatthefrequetlyakedquetio41陶瓷外贸英语(FAQ)iajoiterviewwiththityeofcomaiemayeadthetrytoawerthem.Youmayrefertoeio1.2elowadcarryoutarolelayactivityaoutjoiterview.1.2FAQiJoIterviewQ1:Couldyouleaetellmeomethigaoutyourelf?Educatioackgroud:couretake,tudetroject,academicerformace,etcPreviouworkigexerieceoriterhiPeroalitieadwilligetotakeoreoiilitieQ2:Whydidyoualyfortheoitioadwhyareyouagoodfitforthejo?KowledgeaditeretitheceramicidutryUdertadigofthecomayadtheoitioLearigoortuitieadcareerlaMeritadqualificatioQ3:Whatiyourexectatioforalaryadworkighour,adwhecayoutart?ExectedcomeatioadtraiigoortuitieWilligetoworkovertimedurigeakeaoCadidate'availaility1.3SeakigActivityWorkiairtohaveaimulatedjoiterview.StudetAwilletheitervieweradStudetBwilletheiterviewee.Readtherolecardadfollowtheitructio.Aftercomletigtheiterview,youcachagetherolecardadtarttheroceagai.ROLECARDA:IterviewerAthehumareourcemaagerofaceramictilecomay,youareiterviewigacadidatefortheoitioofforeigtradealeero.YouarelookigforacadidatewithroficietEglihlaguagekill,aiofortheidutryadwilligetolearadworkhard.Uefulexreiofortheiterviewer:Thakforcomigifortheiterview..Whatdoyoukowaoutforeigtradeadcro-ordere-commerce?42ChaterOeJoIterviewWouldyoudecrieyourelfaateamlayer?CayouueEglihaaworkiglaguageadwritee-mailadegageimeetigiEglih?.Ourfirmecializeiartiticorcelai.Doyouhaveaicudertadigoftheidutry?Wehaveaorietatioeioadregulartraiigrogramforourewtaffmemer.Youhouldlookreetaleitheoffice.ROLECARDB:ItervieweeAaEglihmajor,youarekeeoecomigaforeigtradealeeroitheceramicidutry.Youarehavigaiterviewwithaceramiccomayforthioitio.Trytodemotrateyourqualificatioaditeretforthejo.Uefulexreiofortheiterviewee:Thakyouforhavigme.Ikowaoutyourjooeig/vacacythrougharecruitigweiteImajoriBuieEglih.I'mroficietiEglihwritigadeakig..Iamaelf-motivatederoadahardworker.MyexerieceiABCComaywaagreataetforme.Ittaughtmeto...MyiterhiwithABCComay,whichmaufacturedetalorcelai,waavalualelearigexerieceforme..IwattoworkwithacomaywhereIcagrowadgaicareeradvacemetoortuitie..Whatithedrecodeforthejo?目2.LiteigWordExreioRamDreearchaddevelomet研发ceramicmarket陶瓷市场CamBcomeatioadoo薪资福利ewmarleerie新大理石系列HRhumareource人力资源43陶瓷外贸英语Ajodecritiouuallydecriethegeeraltak,orotherrelated,adreoiilitieofaoitio.Itmayecifythefuctioarytowhomtheoitioreort,ecificatiouchathequalificatioorkilleededytheeroithejo,adaalaryrage.2.1LitetothreejodecritioofABCcomayaddecidewhetherthefollowigtatemetaretrue(T)orfale(F).(1)AmarketigmaagerhouldkowaoutCamB.(2)Marketigmaagertakicludecollectigadaalyzigceramicmarketdata.(3)ThePeroeldoe'teedtotravelalot.(4)ThePeroelhouldekillediofficeoftwareadaicetworkkowledge.(5)RamDDeartmetmaagerhouldhaveawealthofexerieceadefficietmethodideveloigCamB.2.2Litetothejodecritioagaiadfillithemiigiformatioitheform.ceramicmarketdatadrawiguMarkMarketigworkigoutrelevatmaagemetrocetakigfullMaageradvatageof_coductigadalegrou.ProficiecyikilladkowledgeoffamiliarAlicePeroelMaagerwithrelatedlawadregulatioadallaectofkillediadaicetworkkowledgeJohMaagerofRamDMaagigallaectoftheceramicdevelometroce,DeartmeticludigadqualitycotrolmaagigtheRamDteamadeigreoilefor3.TermThiectioiceteredokidofceramic(陶瓷种类)，adtermijoiterview.Studetareuoedtohaveaigictureofdifferetcategorizatioofceramic,uchauroeofceramic,ayidutrialceramic(工业陶瓷)，adceramiciourdailylifeetc..Theartrearetudetformoreefficietcommuicatioifuturejo.44ChaterOeJoIterview1.low-firedorcelai.2.idutrialceramic3.clayody4.lueadwhiteorcelai5.oechia6.白色陶瓷器7.彩瓷8.餐具用瓷9.耐热瓷器10.薄胎瓷11.CF012.aleexecutive4.ReadigComreheio女TextAWhatArePotteryadCeramic?PotteryadceramichaveeeaimortatartofhumacultureforthouadofyearFromrehitorictoragejartotileotheacehuttle,otteryadceramichavelayedakeyroleiiumeralehumaedeavor.Buthowdowedefiethem?WhatAreCeramic?Techically,ceramic(ouadadjective)arethoethigmadefrommaterialwhichareermaetlychagedwheheated.Forexamle,clayhachemicallyodedwateriitwhichwillcaueittolakedow(diitegrate)wheadriedclayojectiutiwater.Oceheated(fired)toetwee660Cad1,470F(350ad800C),theclayicovertedtoceramicadwilleverdiolveagai.Allclayiaceramicmaterial,utthereareotherceramicmaterialawell.Glazearealoceramicmaterialecauetheyermaetlychagedurigfirig.Idutrialceramicicludearageofmaterialuchailicacarideadzircoiumoxide.Oeofthemotwoderfulthigaoutceramic,ithatitdateacktoeigoeoftheoldeturvivigidutrieitheworld.Adwhat'evegreaterithatmayoftheorigialroceeremaitheame(eetially,dicoverigclaycouldemixedwithwatertomakeitofteoughtoformhaewithadthefireittomakeitwatertight).TheAmericaCeramicSocietytatethat"aearlya24,000BCaimaladhumafigurieweremadefromclayadmadefromkildugitothegroud".Motlytheefiguriewereuedforceremoialuroeaditwa'tutilaotherroughly10,000450y陶瓷外贸英语yearlaterthatmajordevelometweremadeithatceramiccouldeuedamorefuctioalware,uchafoodveeladfortorigwateradalomakigclayricktouildhoue.WhatIPottery?Potteryigeerallycoideredtoecotaiermadefromclay."Pot"iatermuedforayumerofcotaierform.BothwordderivefromtheOldEglihotia,"touh".Whewecoiderhowtheotteruheatheythrowtheclayothewheel,itieaytoeehowtherocegotitame.Theterm"ottery"mayaloeuedaaadjectivewithomeoject,uchamallfigurie.Iidutrializedcoutrie,moderotterycaeclaifiedtwoway.Thereicommercialotteryorceramicwhichareroducedifactorie,adthereitudiootterywhichiroducedyidividualcraftme.Youmayalohearof"artottery",whichmayeeitherroducedcommerciallyoryaidividualcraftma.Phyically,thereioditictioetweeceramicadotteryecauetheyareothmadetheameway.Eachiecemutgothrougharocethaticludeformig,firig,glazigadrefirigeforeiticomlete.Evethoughceramicadotteryaretechicallytheamethig,eoletilltedtolacedifferetmeaigoeachterm.Ceramicarefrequetlythoughtofaieceoffieartthatarecreatedtoeviuallyaealigratherthahaveafuctio.Potteryiatermcommolyuedtodecrieomethigmadetoeueful,thereyervigauroeidailylife.Itiotucommotohearomeoerefertoceramictodecrietheartformaawhole,icludigottery.Likewie,omeeoleuethewordotterytodecriethecreatioofoth.Iartiticcircle,otteryialoawordcommolyaociatedwithworkofleerorurofeioalquality.Ceramicmayethoughtofaaieceofhigh-quality,fieart.Profeioalcultorgeerallyreferfortheirworktoereferredtoaceramiciteadofotteryecaueofthediffereceiohiticatioaociatedwitheachword.(Source:PotteryadCeramicDefiitioadDifferece,yBethPetero.Htt://www.theruce.com)46P···试读结束···...

2022-10-08

图书名称：《外贸英语函电第8版》【作者】兰天编著【丛书名】普通高等教育“十一五”国家级规划教材；21世纪国际经济与贸易专业系列教材【页数】350【出版社】沈阳：东北财经大学出版社,2018.07【ISBN号】978-7-5654-3236-1【价格】45.00【分类】对外贸易-英语-电报信函-写作-高等学校-教材【参考文献】兰天编著.外贸英语函电第8版.沈阳：东北财经大学出版社,2018.07.图书封面：图书目录：《外贸英语函电第8版》内容提要：本书是一门融国际贸易业务知识与英语知识为一体的高层次的应用语言课程，旨在使学生了解对外经贸业务各个环节，同时学习和掌握英语在各业务环节中的应用。《外贸英语函电第8版》内容试读ChaterOeBuieLetter·1·ChaterOeBuieLetterSectioOeTheStructureadLayoutofaBuieLetter一般英语商务书信从结构上可分为：(一)信头(Headig)书信中发信人的地址和发信的日期等称为信头。目的在于使收信人一看就知道发自何方、何处、何时，便于复信时参考。外贸商号的信笺都印有信头(LetterHead),包括发信人的姓名、地址、网址、电子信箱、传真、电话号码、经营项目（商品种类及经销代理等），有些甚至将注册商标和公司董（监）事、副经理等人的姓名一并印在信头上，打信时只需在日期线(DateLie)上填写日期就够了。有些信头上，发信人注明编号和查号，希望对方复信时能指明原信号码，以便查阅原件。用印有信头的信笺打信，信头部分除在指定的位置打上日期外，还可以打上发文号（编号、查号等)。打日期要注意下列各点：1.年份应完全写出，不能用缩写(18)来代表(2018)。2.月份要写英文名称，不能用数字来代替，如(3/9/99)等不能在正式函件中使用。3.月份名称可用缩写，如Aug.代替Augut,Oct.代替Octoer,但May,Jue,July本身很短，不用再缩写了。4.日期有时用1,2,3,4,5，…，11,12，…，21,22,23,24，…，31等，有时用1t,2d,3rd,4h,5th,…,11th,12h,…,21t,22d,23rd,24th…,31t等。各国各地习惯不同，不可一概而论。日期有下列几种写法：1)Jue5,20182)1tOctoer,20183)30Nov.,2018(30Novemer,.2018)4)Novemer30th,2018注意：月份和日期之间不要用标点点开，年份之前必须用逗号点开。发文编号办法，各公司不同，这里不谈了。遇有特殊情况，一时找不到印好信头的信笺，用白纸写信时，须将发信人地址及日期一并写在右上角（即写日期的位置上端），格式如下：(a)136TowerStreet,Toroto4,Caada.May17,2018.·2.外贸英语函电()P.0.BoxNo.1752.Lodo.Eglad.Ja.15,2018(c)6ad7CliffordStreetLodo,SW72DY,EgladJa.15,2018(d)P.0.Box1079Beijig,ChiaJa.15,2018说明：1)(a)()是缩行式，每行向右至少让出两个或三个字节；(c)(d)是平头式，每行取齐。2)(a)()每行末有标点符号，最后一行用句号，其余用逗号，但也有人不用标点符号；（©）(d)每行之间不用标点符号。至于每行之内应该用标点的地方，仍须一律使用。3)一般地说，门牌号与街名之间不用逗号点开，但城市名和国名之间必须用逗号点开。城市名后面的字母或数字等（如Lodo,SW72DY)是大城市的邮区号。注明邮区，便于邮局分信，保证准时投递。4)()P.0.BoxNo.1752是Pot0fficeBox1752的缩写，即第1752号信箱：(d)P.0.Box1079是第1079号信箱(二)封内地址(IideAddre)受（收）信人的姓名地址等一般是列在信笺的左上方，在信头之下，沿左页边线写起。封内地址与信封地址写法相同。信内把收信人名称地址写明对工作有便利。对发信人而言，好处有两点：一是发信时可与信封地址相互对照，避免放入信封时发生差错；二是发信后便于准确归档，便于以后查找。对收信人而言，好处也有两点：一是收信人读信时，如发现信封名称地址与封内名称地址不符，可以知道是放入信封时发生错误，将信退回；二是收信后如信封与信函分离，原信仍能保持完整，便于查阅。收信人名称地址的格式与信头的格式相同，但须将姓名一并写出，通常有如下几种（美国地址，在城市名称后应写州名和邮区号)：(a)MerHawkerSideleyIteratioalLtd.,32DukeStreet,St.Jame,Lodo,SW53DY()MerWilliamWerer36TowerStreetToroto4,Caada(c)ChiaNatioalMachieryImortExortCor.ErhLiKou,HiChiaoBeijig,Peole'ReulicofChia,ZiCode(d)Mr.C.E.EckerleyChaterOeBuieLetter·3c/oMerLogmaGreeComay67CliffordStreetLodo,SW72DY,Eglad说明：(d)在公司名称的前面加c/o(careof),意思是由其转交，说明本信是一封私人信件，要由本人拆封，总收发不要拆。有时候外国商人来我国访问未到达以前，无确定信址，信件常由邀请公司转交，千万不要误拆，以免误会。如需注明对方经办人，希望收信商号将信迅速交经办人办理，可以在受信人名称住址下面或右边加Attetio或Attetioof等字样，写法如下：(a)Biddle,SawyerCo.,Ltd.HaddeHoueFitzroyStreetLodo,SW825DY,EgladAttetio:Mr.H.A.Doa,ExortMaager()Biddle,SawyerCo.,Ltd.HaddeHoueFitzroyStreetLodo,SW825DY,EgladAttetioofMr.H.A.Doa(c)RichardThomaBaldwiLtd.151GowerStreetLodo,SC76DY,EgladAttetio:Mr.Cave(d)JohMorriCo.Ic.O'SullivaBuildigBaltimore,Marylad,10026U.S.A.AttetioofPurchaigMaager注：发信人因不知负责人的姓名，故仅称职衔。(e)TheMiitryofBuildigCotructioP.O.Box816Beijig,Chia注：美国和欧洲习惯在姓名前冠以“Mer”一词(Mer是Mr的复数，源自法文Meieur)表示客气。Mer一般说来只用以人名为姓名的公司，若用非人格性(imeroalature)字样的名称作为姓名的，则应以姓名的全文为准。如全名原文中前面没有“The”,可以不加“The”,如：TheUiveralTradigComayLodoExortCororatioTheStadardOilComayChiaNatioal.…Cor.注意：一般在友好来往的私人信件中，因为称呼已说明收信人（如DearMr..Liu),所以一。4·外贸英语函电般可不必填写封内地址。(三)称呼(Salutatio)这是写信人对受信人的一种称呼，其位置是在封内地址的下面空两行，并与之平头。目前外贸书信中一般通用的称呼语有：商业函件用DearSir(用得较多)，不能单独用Sir,Getleme不能用单数公事函件用DearSir(对一般机关团体负责人适用)，Sir(对政府高级官员适用)。此外，公事函件还可以用Tothoewhomayecocered或Towhomitmaycocer来表示称呼。半公、半私函件用DearMr.Brow,MydearMr..Brow(对方是独资商号，可用“DearSir,”如果是女性，则用“DearMadam”或“Madam”)。对收件人的姓名无法判断时，最简单安全的写法就是DearTerryBrow。称呼后面的标点，一般使用逗号(，)，不用冒号(：)或分号(：)，但美国和加拿大等地的来信中，Getleme后面也有用冒号(：)的，并注意，称呼里的词第一个字母要大写，但MydearMr.Brow里的dear则不必大写。(四)事由(SujectHeadig或Catio)事由写在称呼语下面两行，一般是在信笺中间的位置，但平头信则由左面沿线写起。事由的使用是使对方的收发人员看了它就可迅速转递给经办的人，不必等待读完信中全部内容就能确定。在业务较繁忙的公司中，这样可以节省很多时间，登记归档和查卷时也便利。事由要简单扼要，说明商品名称、数量、信用证或合同号码等即可。有时前面加上R:(拉丁文)，意思是“关于”，也即“事由”。但它不是英文referrig或regardig的缩写（见格式信，Letter1)。最近也有人把“Re:”省掉，认为不必要写上。如信的内容简单，第一句已能说明大意，可不用事由。在一般情况下，事由不要省略。(五)开头语(OeigSetece)开头语没有统一的格式，但在习惯上是用客套语先将收到对方的来信的日期、编号或查号、主题及简单内容加以综合叙述，使对方一目了然这封信是答复哪一封来信的。如果是第一次通信，也可以利用开头语作必要的自我介绍，并表明目的要求。开头语一般要与信的正文分开，自成一节，文字要简洁明了。目前有些商业信，为避免俗套，常不用这种所谓开头语。(六)信的正文(BodyoftheLetter)这是书信的主体，表达发信人的意见。信的优劣完全要看正文写得好坏，正文的位置紧接在开头语的下面。根据中心思想分成段落，每一中心思想为一段，层次要清楚。如果信的本文很长，一页纸不够用而需两张或数张联页，应在联页上端注明受信人名称、日期、页数，再继续缮写正文。这是为了避免第一页和第二页、第三页在发信时误置。用联页时不要用印有信头的信纸。这时名称可尽量缩写，样式如下：-Page2TheUiveralTradigCo.,Ltd.Ja.7,2018(七)结尾语(CloigSetece)结尾语一般用来总结信中所谈的事项，提示对受信人的要求，如希望来函或电传订货、答复询问或作必要的声明等，另外也附加一些略带客套的语气。它的位置在正文结束之后，另起一段。结尾语的两种写法：(a)有用分词短语开始的，例如：Awaitigyourgoodew,weare,ChaterOeBuieLetter·5Lookigforwardtoyourearlyrely,weremai,Lookigforwardtoreceivigyourhiigadvice,weremai,注意：句末用逗号，不用句号。()有用完整句子的，例如：Weawaityourgoodew.Wehoetoreceiveyourearlyrely.Welookforwardtoyourhiigadvice关于这两种写法，近来用第二种较多，也有个别人不用结尾语的。还有只用分词短语，省去“weare,”或“weremai,”的。但要注意：“weremai”不能用于第一次通信。(八)结尾礼词(ComlimetaryCloe)结尾礼词是在结束函件时的一种客套，它应与前面的称呼相呼应。例如：业务函件用Yourfaithfully,Faithfullyyour,Verytrulyyour,Yourtruly,Yourverytruly,Sicerelyyour,(有些美国商行也常用于商务信中)，公事函件用Reectfullyyour,Yourreectfully,半公、半私函件用Sicerelyyour,Veryicerelyyour,Youricerely,Yourveryicerely,结尾礼词写在结尾语下隔一行，从正中或略向右面写起，最近也有个别人从左边写起。在欧洲一般把Your放在前面，但美国把副词放在前面。有些外国作者认为“weremai(are)”已陈旧，最好不用。注意：只有第一个字母大写，后面加逗号；用Your而不能用Your,与Your连用的一定是带ly的副词。(九)签名(Sigature)结尾礼词的下面，应将行号的名称用大写打出，必须由负责人签名，签名的下面为使对方了解签名人的姓名、职位，可以打字注明，因为签字常常很潦草，不容易识别拼法。职衔如MaagigDirector'"(总经理)、“Maager'”(经理)（相当于处长），是说明本人职务的。格式如下：Yourfaithfully,(Sigature)T.M.WhiteMaagerTHENATIONALTRANSPORTCO.Yourverytruly,(Sigature)CharleSmithMaagigDirectorTHEINTERNATIONALTRADINGCOMPANYYourfaithfully,(Sigature)B.R.Joe·6外贸英语函电P.P.THENATIONALTRADINGCO.PerPro..简写为P.P.(PerProcuratio),在公司行号名称之前加P.P.或PerPro.说明签名人是正式代表组织，不是以个人身份签名。或在公司名称之前加Fr字，说明代表公司签名或代表某人负责签名。外国函件都必须由负责人亲笔签名，用橡皮戳说明该信并非本人亲自过目，只是通函而已，不为人重视。(十)附件(Ecloure)如信中有附件时，应在左下角注明Ecl.或Ec.(缩写)。如附件不止一个，应注明2Ecl.或3Ecl..等，或详细列明如下：Ecl.:2Ivoice(发票二张)Ec.:IB/Ladig(提单一张）1Photo(照片一张)1Certificate(证明书一张)(十一)再启(Potcrit)信写完后，如果想起还有要紧的话要说，可以在信末加P.S.(otcrit的缩写)，引出补叙的话，然后由发信人签署本人简笔签名（本人姓名的每一个字母，如ParkDavi,只签PD.)。郑重的函件，一般不用P.S.,因为要说的话事前都应该想到，不应在写好之后再加以补叙，它表明写信人办事不够周密。国外来的信，除上面已说明的各部分外，常在信末左下角Ecl.之下，打上主办人代号(IdetificatioMark),以便于日后查对这信是由何人主稿，由何人速记打字，一般的写法是把主稿人、速记员的姓名的第一个字母连续打出，两者之间加一斜线，例如HAP/DGS或PHA:DGS,这通常只是为了发信商行自己查对之用，与收信人关系不大。如果函件要抄送其他有关单位，同时使对方也知道已抄送其他单位，可在信件最后的左下角注明“CCto××”或“CC×Xx”。CC是carocoy.二词的缩写。外贸业务书信结构如下：(1)信头(Headig)0e。年。年44404年参考编号(Ref.No.)日期(Date)(2)封内地址(IideAddre)(3)称呼(Salutatio)(4)事由(Catio(5)开头语(OeigSetece)(6)正文(BodyoftheLetter)…44…4…0…09400404…444444400440040…000510009000…050000+0…小004。,(7)结尾语(CloigSetece)(8)结尾礼词(ComlimetaryCloe】(9)签名(Sigature】(10)附件(Ecloure)···试读结束···...

2022-10-08 epub百度百科 epub编辑器