《世界名牌大全》创想外语研发团队编著|(epub+azw3+mobi+pdf)电子书下载

图书名称：《世界名牌大全》

【作　者】创想外语研发团队编著

【页 数】 259

【出版社】 北京：中国纺织出版社 , 2019.01

【ISBN号】978-7-5180-4989-9

【分 类】名牌

【参考文献】 创想外语研发团队编著. 世界名牌大全. 北京：中国纺织出版社, 2019.01.

图书封面：

图书目录：

《世界名牌大全》内容提要：

本书根据中国人的喜好先介绍了世界尖端品牌，然后挑选了世界名表、品牌服装、珠宝首饰、皮具、豪车等知名品牌，呈现给读者。这些世界名牌，每部分分为“品牌名片”和“品牌阅读”并附核心词汇。

《世界名牌大全》内容试读

Part 1尖端品牌

Part1尖端品牌

1.(法国)路易·威登Louis Vuitton

品牌名片

品

类：箱包、成衣、腕表、珠宝标志风格：时尚、高雅

创始人：路易·威登(Louis Vuitton)诞生地：法国诞生时间：1854年

百年历史的路易·威登，旅行箱超凡脱俗，定制的皮革时装高雅独特，成为享誉全球的品牌。

品牌阅读

Louis Vuitton's heritage as a trunk maker preceded even the.founding of the company.It was in 1837 that a 16-year-old Louis

Vuitton arrived in Paris by foot and started apprenticing for Monsieur

Marechal.At the time,horse-drawn carriages,boats and trains werethe main modes of transportation,and baggage was handled roughly.

Travelers called upon craftsmen to pack and protect their individualobjects.Louis Vuitton quickly became a valued craftsman at the

Parisian atelier of Monsieur Marechal.These were the roots of hishighly specialized trade,the beginnings of his career in an artisanalindustry that called upon skills to custom design boxes and,later,trunks according to clients'wishes.Louis Vuitton stayed for 17 yearsbefore opening his own workshop at 4 Rue Neuve-Capucines near the

Place Vendome.

The early success of Louis Vuitton meant he had to expand hisoperations.This led to the 1859 opening of his atelier in Asnieres,

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1.(法国)路易·威登Louis Vuitton

just northeast of the center of Paris.The workshop started with 20employees.In 1900,there were nearly 100 people and by 1914 therewere 225.The original atelier has been expanded throughout thedecade including the addition of the Vuitton family residence-but it isstill where products are crafted today.While the family home has beenpreserved and is part of a private museum,170 craftsmen work in the

Asnieres workshop,designing and creating leather goods and specialorders for clients around the world

At that time,travelers carried all their essentials inside wardrobesand flat trunks,which,unfortunately,often attracted burglars.Mastertrunk maker,Louis Vuitton sought to help his clients protect the goodsinside their travel pieces.

In 1886,father and son,Georges,adopted a single lock systemwith two spring buckles.After several years of development,Georgepatented this revolutionary system.It was so effective that hechallenged Harry Houdini,the great American escape artist,in a publicnewspaper to escape from a Vuitton box and lock.Houdini didn't riseto the challenge,but the lock's effectiveness is indisputable.It is stillused today.

To celebrate 100th anniversary of the Monogram canvas in 1996,

Louis Vuitton invited designers to create unique pieces of luggage.Theresulting collection was then exhibited in the world's great capitals,bringing the brand's spirit of innovation and collaboration to fashionlovers across the globe.

artisanal['a:tIzanal]ad手工艺性的atelier['aetaliei]工作室

indisputable[,indis'pju:tabl]ad无争议的

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Pat1尖端品牌

路易·威登在尚未成立公司之前，便因制作旅行箱而为人所熟知。1837年，年仅十六岁的路易·威登徒步前往巴黎，并当上马雷复尔先生的学徒。当时，马车、轮船和火车是主要的交通工具，行李因经常受到碰撞而磨损。因此，不少旅客要求工匠将行李打包以保护他们的个人物品。路易·威登很快便成为马雷复尔先生位于巴黎工作坊的一名重要工匠。这不仅为他日后专注于硬箱制造奠定了基础，更成为他传奇事业的开始。他凭借精湛的技艺，最初为顾客定制旅行箱，继而按顾客需求制作出各式各样的硬箱。路易·威登在此工作了l7年后，在芳登广场附近的Neuve-.Capucines大道四号开设了首间工作室。

路易·威登取得成功后，遂着手扩充业务，并于1859年在巴黎市中心东北方向的Asnieres开设了首间工厂。Asnieres.工厂初期聘请了20名员工。1900年，工厂的工匠接近100人，至1914年便达到了225人。Asnieres.工厂在过去数十年不断扩展，当中包括附加的威登家族的宅第部分，但工厂仍然是路易·威登产品的生产基地。家族大宅现已保留成为博物馆的一部分，170名工匠继续驻守工作坊，为世界各地的顾客设计并制作皮革制品及特别定制产品。

那时，旅客都会将所有必需品置于行李箱中，但这经常引来鼠窃之辈的垂诞。于是，拥有超凡制箱技艺的路易·威登便寻求方法，帮助顾客保护行李内的财物。

1886年，路易·威登和儿子乔治合力研发出一套配备两个弹簧扣的单锁系统。经过数年的发展，乔治为这个革命性的系统申请了专利，并公开在报纸上挑战美国脱逃大师哈利·胡迪尼，要他从路易·威登的箱子和箱锁系统中逃脱。胡迪尼并没有接受挑战，但这套系统的效用却是毋庸置疑的，时至今天仍然被广泛使用。

为庆祝Monogram帆布系列诞生一百周年，路易·威登于1996年诚邀设计师创作独一无二的旅行箱包。各大师的作品于世界各国的首都巡回展出，与全球时装爱好者一同分享品牌的创新和合作精神。

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2.（法国)香奈儿Chanel

2.（法国)香奈儿Chanel

品牌名片

品类：时装、成衣、化妆品、配饰、鞋标志风格：高贵、高雅

创始人：嘉柏丽尔·香奈儿(Gabrielle Chanel)诞生地：法国诞生时间：1913年

当今香奈儿已成为时尚引领先锋，产品包括服饰、化妆品、珠宝等。

品牌阅读

Gabrielle Chanel was born in Saumur(France)on August 19th1883 under the sign of Leo to parents of a modest background.In1910,she opened her first shop at 21 rue Cambon in Paris,creatinghats under the name"CHANEL Modes".Favored by the most famousFrench actresses of the time,her designs helped to establish herreputation.Gabrielle Chanel's simple elegant style of dress created asensation,and was soon imitated by all of Paris.

Gabrielle Chanel opened a new boutique in Deauville,Francein 1913,and introduced a collection of sportswear.Her line of jerseygarments proved revolutionary and changed women's relationshipswith their bodies and their ways of life.It was an immediate success.

In 1915,Her reputation was now firmly established and Mademoiselle

Chanel opened her first Couture House in Biarritz,France.

In 1921,Mademoiselle Chanel unveiled her first fragrance,theiconic CHANEL N5.Created by Ernest Beaux,former perfumer to

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Pat1尖端品牌

the Czars,No5 was so called because it was the fifth scent presentedto Mademoiselle Chanel.A truly timeless classic,No5 remains theultimate symbol of femininity.In 1924,CHANEL presented the firstmakeup collection,featuring lip colours and face powders.In thesame year,the "Societe des Parfums CHANEL"was founded and wasdedicated to creating unique fragrances and beauty products.

In 1940s,Gabrielle Chanel was at the height of her fame.Sheemployed 4,000 workers and owned five boutiques on rue Cambon in

Paris.But when the World War II broke out,the House of CHANELwas compelled to closure.Among the five boutiques on rue Cambon,only one remained open:the store at number 31,where perfumesand accessories continued to be in high demand among Parisians andAmerican soldiers alike.

At the age of 71,Gabrielle Chanel staged the grand re-openingof her Couture House.Tired of the fashions of the time,she inspired asecond fashion revolution with her original creations.

In February of 1955,Gabrielle Chanel launched the iconic

2.55 quilted handbag,naming the style after the date of its creation.

Combining leather and gold chain,she invented a supple new style ofshoulder strap that was uniquely strong and light,and that allowed awoman's hands to remain free.

The fascination with CHANEL grew,as the most celebrated starsof the time-Elizabeth Taylor,Jane Fonda,Jackie Kennedy,Grace

Kelly and Jeanne Moreau-wore the latest fashions from CHANEL.

The House of CHANEL expanded with the introduction of its first

Ready-to-Wear collection and the worldwide distribution of its line oficonic accessories in 1978.

In 1987,the first line of CHANEL Watches was launched with the

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