《外贸函电》孙金琳，张芳主编|(epub+azw3+mobi+pdf)电子书下载

图书名称：《外贸函电》

【作　者】孙金琳，张芳主编

【页 数】 234

【出版社】 合肥：中国科学技术大学出版社 , 2020.08

【ISBN号】978-7-312-05000-8

【参考文献】 孙金琳，张芳主编. 外贸函电. 合肥：中国科学技术大学出版社, 2020.08.

图书封面：

图书目录：

《外贸函电》内容提要：

本书为高校教材，精选和提炼了国际商务函电所涉及的重要内容，把商务基本知识的传授与函电写作技能的训练融为一体，介绍了外贸关系建立的全过程，包含外贸业务磋商过程中各个环节往来函电：建立业务关系、询盘与发盘、还盘、订单与合同、信用证的开立与修改、装运、保险、收款、索赔及理赔等，目的在于使学生掌握各个环节的写作技巧，为步入工作岗位奠定基础。

《外贸函电》内容试读

Module 1

Basic Knowledge of

Business English Letters Writing商务英语函电写作基本知识

Unit 1 Introdution to Business English

Letters Writing商务英语函电写作人门

Lead-in

Try to finish the following tasks and find out the learning objectives of this unit.

Task 1

宏发工艺品进出口公司的经理Toy发现，公司新进员工在开展业务时存在一个普遍问题，即在与客户进行外贸英文函电沟通时逻辑混乱、表达不清楚，写出的邮件不够专业。因此，他认为在开展业务之前，有必要对员工进行外贸英文函电写作基本知识的培训。请说出商务英语函电写作应遵循的原则，以及商务英语函电的组成部分。

Task 2

商务英语函电中日期的写法，应注意以下几点：

(1)年份应写完整，不能简写。

(2)月份要用英文表示，不要用数字代替

(3)具体日期可用基数词，也可用序数词。

(4)英式英语中日期的表达顺序是日月年，美式英语中日期的表达顺序是月日年。日月和年份之间用逗号分开。

请写出“2020年7月1日”的英文表达。

贸面电

Part I Introduction

商务英语函电写作的基础是英语语言的运用能力、逻辑思维能力、对事物的分析和判断能力以及解决问题的实践能力。因此，要写好商务英语函电首先要夯实语言基础，提高综合能力。就写作而言，商务英语函电有其自身的特点和要求：形式上，讲究行文格式，有比较固定的布局和写法；语言上，要求简洁、清楚、明了：内容上，要求真实、具体、准确、完整。商务函电不同于社交函电，无需嘘寒问暖，要开门见山，应该遵循简洁、明了、务实的原则。冗长或语义不明的语句会使对方失去耐心和兴趣，甚至会使公司失去业务发展的机会，从而蒙受损失。商务英语函电在内容的组织上有一定的格式可循。函电的正文通常可分为三部分：第一部分，提及对方来信，说明写信的目的；第二部分，针对对方函电所提问题，详细介绍情况或说明原因；第三部分，对未来对方应采取的行动表达期待。为了把复杂的业务内容用英语表达清楚，最好一个句子只表达一个意思，一个段落只表达一个话题，一封信只表达一个主题。在写商务函电之前，要考虑收信的对象。如果是不熟悉的部门或是第一次做生意的客户，就必须采取较正式的语气和形式，注意礼貌周到。若是写给熟悉的部门或客户，则可以采用较为平易近人的称呼和用词。

PartⅡLetter Writing Guide

This unit mainly introduces the basic knowledge of writing English correspondencefor international trade,namely,principle,layout,format of business letters andstructure of Emails.

The principle involves 5Cs that must be observed in writing effective business letterstargeted at handling the business in question.

The layout section demonstrates to learners what constitutes a business letter andhow these constituents are arranged to form an effective business letter.

The format section briefly introduces the format styles commonly adopted in writingbusiness letter,namely,the indented style,full-block style and modified block style.

The email section deals with the composition of business emails,giving some tips onthe details of each part of an email.

Basic Knowledge of Business English Letters Writing

Part I Basic Knowledge of Business English Letters

1.Principles of Business English Letters Writing

A well-structured business letter is the core of effective communication.To someextent,a good business letter is a good advertising of a company and can deliver thefavorable image of company to the customers.Generally speaking,a business letter oftenfollows the 5C Principles.

Correctness

Correctness is considered to be the most important principle.

Business letters must be correct,otherwise they may be misunderstood or lead togreat loss to both exporters and importers.Usually business letters involve the rights,theduties and the interests of both sides.

Therefore,business letters must have factual information,accurate figures and exactterms with correct grammars,spellings and punctuation.Pay more attention to names ofarticles,specifications,quantities,prices and units.

Completeness

Completeness means that business letters should contain all the necessaryinformation.When writing a letter,all the matters should be discussed in a replyingletter,and all the questions should be answered.Only a complete letter can workefficiently.Check your letters before sending them.

Conciseness

Conciseness means complete information by using brief expressions.A good andeffective business letter should be clear,concise and without any repetition.To achievethis,try to avoid using stale and roundabout phrases.The elimination of wordy businessjargon can also help to make a letter clearer and at the same time more concise.

Furthermore,organize each paragraph carefully and make sure a point to eachparagraph.

Clarity/Clearness

A good business letter should avoid being misunderstood.An ambiguous letter willnot only cause trouble but also waste time of both sides.Make all the necessary pointsclear,full,and in a logical sequence.Good,straightforward and simple English is

5

preferable in business letter writing.

Keep the purpose of this letter in mind,use proper words and phrases in correctsentence structure,and then you can write a clear letter.

Courtesy

Courtesy means showing consideration for your correspondent and respect for yourreaders'feelings.You need to prepare every message with the readers in mind and try toput yourself in their shoes.It allows a refusal to business without killing hopes of futurebusiness.There are some tips for being courtesy:reply promptly to your customer;understand and respect the recipient's point of view;be tactful and try not to causeoffence if you feel some comments are unfair.

2.Basic Parts of Business English Letters

A business letter usually consists of the following 13 parts.

An ordinary business letter consists of 7 essential parts:

(1)Letterhead

(2)Reference and Date

(3)Inside Name and Address

(4)Salutation

(5)Body of the Letter

(6)Complimentary Close

(7)Signature

Besides,there are 6 optional parts:

(8)Attention Line

(9)Subject Line

(10)Reference Notation(11)Enclosure Notation(12)Carbon Copy Notation(13)Postscript

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